The Fundraising Authority

SEPTEMBER 22, 2022

This is a two part article on how to create fundraising systems for your nonprofit. In Part 1, we will talk about what fundraising systems are and why they are important for development. In short, this nonprofit lacked fundraising systems. What are Fundraising Systems? A board fundraising system. And so on….

System 354

System Create Fundraising Nonprofit 354

Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Make a “ stretch gift ” that is very generous and is outside your normal giving pattern. Give in-kind support to the organization in a way that actually helps. Be Informed.

Fundraising 335

Fundraising Mail Law Donation 335

Nonprofit Tech for Good

JUNE 23, 2020

Related Webinar: Online Fundraising Best Practices for Nonprofits. The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes.

Practice 342

Practice Online Fundraising Nonprofit 342

The Fundraising Authority

DECEMBER 10, 2022

Storytelling has become a hot topic in non-profit fundraising. There’s a reason for this change: storytelling is extremely important to good fundraising. As fundraisers, we need to be carrying on a constant conversation with our donors. Other times, we talk to our donors through newsletters, e-mails and snail mail letters.

Story 350

Story Work Fundraising Storytelling 350

The Fundraising Authority

DECEMBER 3, 2020

The end of the calendar year can (and should) be a bonanza for non-profit organizations looking to raised small and medium-sized gifts to round out their fundraising numbers. The Basics of Year-End Fundraising. For other folks, the end of the year is simply a time of gift giving, including giving gifts to charity.

Fundraising 247

Fundraising Calendar Mail Gift 247

Nonprofit Tech for Good

AUGUST 4, 2023

By Michelle Kocin , Digital Marketing Manager at Sylogist Mission CRM – a donor management, fundraising, and volunteer management platform build for nonprofits and NGOs in the Microsoft Dataverse. When we look at the giving landscape in North America, the preferences and motivations for giving vary across different generations.

Generation 241

Generation Giving North America Method 241

The Fundraising Authority

DECEMBER 11, 2020

In Mastering Online Fundraising , our class for non-profit fundraisers, we talk a lot about how small changes to your online fundraising strategy can result in major returns, including new prospects, new event attendees, and of course, new donors. Give Something Away for Free. Making asks with e-fundraising letters?

Online 243

Online Fundraising Mail Newsletter 243

Nonprofit Tech for Good

JUNE 22, 2023

Your donors and supporters start searching Google for “holiday gifts that benefit nonprofits” in early August, yet most nonprofits do not update their holiday tribute giving program until November or December. Now is the time to update and launch a holiday Tribute Giving Program for your nonprofit.

Program 271

Program Giving NGO Gift 271

The Fundraising Authority

NOVEMBER 28, 2020

Last week, we started a three article series on year-end fundraising. The first part described why donors give during the year-end giving season. In our next post , we’ll go over a step-by-step plan for maximizing your year-end fundraising. The 5 Rules for Supercharged Year-End Fundraising. Stick with adding beds.

Fundraising 240

Fundraising Homeless Mail Hype 240

Nonprofit Tech for Good

JULY 31, 2020

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Creating measurable goals with actionable items is vital to a fundraising strategy, and just as important is checking in to see how you’re doing. Did you mail out an appeal at a different time?

Goal 311

Goal Fundraising Pledge ROI 311

Nonprofit Tech for Good

JUNE 1, 2021

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. To be successful at email marketing and fundraising, nonprofits must regularly attempt to re-engage unengaged subscribers.

email 335

email Marketing Data Digital 335

The Fundraising Authority

DECEMBER 10, 2020

The tactical strategy for your fundraising should not be random, and it shouldn’t be based on a “we’ll figure this out as we go along” mentality. Your best bet to ensure maximum revenue is to lay out a tactical fundraising calendar as part of your overall fundraising plan. Facebook fundraising campaign. Walk-a-thon.

Calendar 220

Calendar Develop Organization Fundraising 220

Nonprofit Tech for Good

FEBRUARY 17, 2022

Here are 4 tips to help you plan a successful massive fundraising event. Compelled to give? Your data also has the potential to help you better understand how to reward and recognize top fundraisers and volunteers and plan your daily work. You are tired but feeling extremely fulfilled by the success of your accomplishment.

Tips 325

Tips Fundraising Management Cancer 325

Nonprofit Tech for Good

AUGUST 3, 2022

Tribute giving is when a donor makes a donation in someone else’s name to honor that person or to celebrate a special occasion. According to the Global Trends in Giving Report , 33% of donors worldwide give tribute gifts. According to the Global Trends in Giving Report , 33% of donors worldwide give tribute gifts.

Program 231

Program Giving NGO Gift 231

NonProfit PRO

JUNE 7, 2023

Successful direct mail campaigns help donors understand the goal, visualize their impact, and get excited about giving. Get inspired to break through the noise in FY24 with creative marketing for fundraisers from BCG Connect. And while managing segmented data can be complex, it does not have to be difficult.

Data 237

Data Giving Mail Campaign 237

Nonprofit Tech for Good

NOVEMBER 8, 2018

6,057 donors completed the 2018 Global Trends in Giving Survey and based on their responses, the donor community worldwide is made up of primarily women (65%) who have a liberal ideology (53%) , characterize themselves as religious (72%), and give between ($101-$1,000 USD) annually (43%). 20% say Instagram, and 13% say Twitter.

South America 245

South America Global North America Trend 245

Nonprofit Tech for Good

NOVEMBER 22, 2017

Based upon the survey results of 4,084 donors worldwide, the 2017 Global Trends in Giving Report is an annual research project that examines how donors prefer to give and engage with their favorite causes and charitable organizations. The report also explores the impact of gender, generation, and ideology upon giving and volunteerism.

Global 239

Global South America Trend Giving 239

Nonprofit Tech for Good

APRIL 10, 2021

By GolfStatus.org – an event management platform specifically for golf fundraisers. While social distancing restrictions are beginning to loosen, large fundraising events like galas and auctions are likely still on pause for the rest of the year. 1) Launch an event website. 2) Upgrade to online registration. 5) Add a virtual round.

Practice 317

Practice Fundraising Registration Virtual 317

Nonprofit Tech for Good

DECEMBER 20, 2023

retro digital marketing and fundraising strategies are making a comeback as evidenced by high engagement on social media and in email. 2017 Population Matters Infographics Series 2) Postcards [with QR codes] Gen Z rarely receives print mail, so it makes an impact when it arrives. Hang it on their refrigerator?

Trend 237

Trend Marketing Digital Fundraising 237

Nonprofit Tech for Good

MARCH 20, 2024

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful online fundraising strategy. Neon One ] 72% of individuals say that the presence of a charity rating badge increases their likelihood of giving.

Statistics 225

Statistics Online Fundraising Benchmark 225

Nonprofit Tech for Good

FEBRUARY 14, 2018

Through a process of trial and error, the Beagle Freedom Project is learning how to effectively use Facebook’s Fundraising Tools and they are being rewarded with more than likes and hearts – their followers are donating! Finally, it is worth noting that: 1) Facebook’s Fundraising Tools are free to use. Newly Released!

Tools 261

Tools NGO Fundraising United States 261

Nonprofit Tech for Good

SEPTEMBER 29, 2019

By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. Here are our 4 proven ways to improve your online giving page so you can bring in more donations. 1) Make Giving Simple.

Conversation 262

Conversation Online Giving NPO 262

The Fundraising Authority

DECEMBER 4, 2020

Welcome to the third and final article in our three-part series on year-end fundraising. In our first post , we took a look at why so many donors give during the final 4-6 weeks of the year. In the second post , we reviewed the five rules for supercharged year-end fundraising. Choosing Your Time-Frame. Why do you need it?

Fundraising 201

Fundraising Phase Mail Gift 201

Nonprofit Tech for Good

JULY 21, 2019

Fundraising Stats. of overall fundraising in 2018 came from online giving ( Charitable Giving Report ). 54% of donors worldwide prefer to give via credit or debit card. 11% via direct mail/post. 1% via text message ( Global Trends in Giving Report ). 11% via direct mail/post. Email Fundraising.

Stats 279

Stats Social Media NGO Media 279

Nonprofit Tech for Good

SEPTEMBER 16, 2021

As summer fades into fall, end-of-year fundraising season is top-of-mind for nonprofits. With so much to keep track of, it can be hard to know where to start aligning your communications so your fundraising initiatives are successful and support your brand. Review your end-of-year fundraising goals, but think deeper.

Communication 291

Communication Fundraising Hints Test 291

Nonprofit Tech for Good

JANUARY 12, 2023

It’s not that Millennials want to give less, but they are constrained in ways that previous generations have not been. For this younger generation (sub-45 years old), what is the solution that helps ease the financial challenges of giving what you desire for both donors and nonprofits? Why Do Younger Donors Donate Less?

Donation 342

Donation Giving Nonprofit Massachusetts 342

Nonprofit Tech for Good

OCTOBER 4, 2019

By Scot Chisholm , CEO and Co-founder of Classy ––a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Without further ado, here are the top five trends we see impacting the nonprofit fundraising space in 2020.

Trend 271

Trend Fundraising San Diego Philanthropy 271

NonProfit PRO

JULY 29, 2024

How far have we come in fundraising? After digging through documents from my 41-year career, here's how I've seen monthly giving change.

Giving 246

Giving Fundraising Change Mail 246

EveryAction

JULY 12, 2023

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

Channel 224

Channel Work Fundraising Movie 224

NonProfit PRO

SEPTEMBER 1, 2021

You’re probably working hard on your annual appeal, which will hopefully bring in lots of cash both by mail and online. But there’s a new opportunity for nonprofits to bring in that much-needed year-end money and promote the importance of the nonprofit sector: Giving Tuesday.

Giving 265

Giving Campaign Mail Donor 265

Nonprofit Tech for Good

MAY 16, 2024

In today’s fundraising sector, technology is vital. AI is becoming increasingly important in fundraising. Traditionally, fundraising has relied on old methods. These include direct mail, phone calls and messages, and in-person solicitations. They let organizations use data to improve their fundraising.

Donation 246

Donation Data Fundraising Analytics 246

Nonprofit Tech for Good

JULY 25, 2019

Okay, so you’ve decided you’re going to throw a nonprofit fundraising event… virtual high fives. Nonprofit fundraising events can be a great opportunity to bring the support of donors, volunteers, and fundraisers together in real life to rally around your cause, whether it’s through a nationwide 5k or a local bowl-a-thon.

Practice 278

Practice Fundraising Registration Nonprofit 278

The Fundraising Authority

DECEMBER 22, 2020

Every non-profit fundraiser is different. And that’s ok – every non-profit is different, each with their own unique development needs… thus, there’s room for almost every type of fundraiser imaginable. Every highly effective fundraiser I have ever met used the telephone as a primary fundraising tool.

Effective 208

Effective Fundraising Stream Profit 208

Nonprofit Tech for Good

AUGUST 6, 2023

The end of the year is a critical time for nonprofit fundraising. A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters.

Practice 235

Practice Fundraising Guide Channel 235

NonProfit PRO

NOVEMBER 4, 2024

Your fundraising appeals are often the only thing your donor sees from your nonprofit. Here's how your appeal's voice can encourage giving.

Donor 246

Donor Voice Giving Nonprofit 246

Nonprofit Tech for Good

AUGUST 19, 2023

As the world becomes increasingly more digital, nonprofits around the globe are recognizing the importance of accepting online donations as a form of giving. Online giving can provide numerous benefits for nonprofits, from increasing donation amounts to improving donor engagement.

Donation 197

Donation Digital Online Giving 197

EveryAction

OCTOBER 26, 2022

End-of-year fundraising can feel like a noisy cash grab. Yes, it is possible to do text-to-give campaigns, but I’m not talking about that: I’m talking about donor stewardship. Two weeks later, you get their end-of-year appeal in the mail. This represented a 67% increase in giving! or “MAKE YOUR DONATION BEFORE MIDNIGHT.”.

Donor 216

Donor Giving Gift Photo 216