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Next-Gen Nonprofit Fundraising: How Personalization Powers Success

Nonprofit Tech for Good

Successful nonprofit fundraisers have always understood the power of personalization in effective communications. Tailoring messages to resonate with individual donor interests and giving levels fosters stronger connections and inspires greater generosity. Salesforce is the great equalizer.

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The Communication & Giving Preferences of 641 Online Donors

Nonprofit Tech for Good

The results provide a glimpse into the communication and giving preferences of online donors. Next came print mail at 9%, text messaging at 6%, TV ads at 2%, phone calls at 2%, radio ads at 1%, and finally, billboards at 1%. 44% of online donors are enrolled in a monthly giving program. Thank you to those who took the survey!

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No, Your Direct Mail Campaign Isn’t Relational Mid-level Fundraising

NonProfit PRO

There is some incredible work being done through direct mail, but direct response strategies are not a relational approach to your mid-level programs. Here, I break down each of the needed mid-level fundraising program elements.

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Why Your Nonprofit Should Prioritize Tribute Giving in Your Fundraising Strategy

Nonprofit Tech for Good

By Denise Dunbar , a Digital Fundraising Strategist at MobileCause , where she helps nonprofits accelerate their fundraising and engagement efforts through giving and marketing strategies. In fact, according to the 2020 Global Trends in Giving Report , 33% of donors give tribute gifts to family and friends.

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[ASK AN EXPERT] What Are The Pros And Cons Of Combining An Appeal Mailing With An Impact Report?

Bloomerang

CFRE, our very own Fundraising Coach , also known as Charity Clairity. USPS mailings are getting expensive and it has been suggested we might save money by including our next impact report (slated for dropping in Dec) in with our appeal – or perhaps AS the appeal, with an accompanying cover letter. How to mitigate this risk?

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5 Tips to Craft Your Nonprofit’s Year-End Fundraising Campaigns

Nonprofit Tech for Good

Your year-end fundraising campaigns should show your donors what you’ve accomplished together over the past year, and invite them to give toward an even brighter future. Done well, your year-end campaigns (print, email, and social media) will inspire donors to give generously at year’s end and throughout the year after.

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4 Proven Direct Mail Fundraising Strategies For Nonprofits

Pamela Grow

The messages you send are more than fundraising appeals ; theyre opportunities to nurture relationships, share your story, and inspire action. In an age dominated by digital outreach, direct mail fundraising remains a powerful tool for nonprofits to connect with donors. That is, why should donors give to your cause?

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