Bloomerang

NOVEMBER 8, 2024

CFRE, our very own Fundraising Coach , also known as Charity Clairity. USPS mailings are getting expensive and it has been suggested we might save money by including our next impact report (slated for dropping in Dec) in with our appeal – or perhaps AS the appeal, with an accompanying cover letter. How to mitigate this risk?

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Mail Report Impact Charity 95

Nonprofit Tech for Good

SEPTEMBER 27, 2021

By Denise Dunbar , a Digital Fundraising Strategist at MobileCause , where she helps nonprofits accelerate their fundraising and engagement efforts through giving and marketing strategies. In fact, according to the 2020 Global Trends in Giving Report , 33% of donors give tribute gifts to family and friends.

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Giving Strategy Fundraising Gift 332

Nonprofit Tech for Good

OCTOBER 15, 2022

Your year-end fundraising campaigns should show your donors what you’ve accomplished together over the past year, and invite them to give toward an even brighter future. Done well, your year-end campaigns (print, email, and social media) will inspire donors to give generously at year’s end and throughout the year after.

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Campaign Tips Fundraising Mail 329

Nonprofit Tech for Good

JUNE 22, 2023

Your donors and supporters start searching Google for “holiday gifts that benefit nonprofits” in early August, yet most nonprofits do not update their holiday tribute giving program until November or December. Now is the time to update and launch a holiday Tribute Giving Program for your nonprofit.

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Program Giving NGO Gift 273

Allegiance Group

APRIL 15, 2024

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Allegiance Group makes achieving direct mail success simple. Does direct mail work?

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Mail Fundraising Nonprofit Channel 52

Charity Village

JULY 17, 2024

Released in May, this all-Canadian report unpacks how direct mail fundraising programs performed last year, thanks to the amazing charities who share their results with us! If you’ve been wondering how your fundraising measures up against other charities in the nonprofit sector, this is the report for you.

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Mail Benchmark Charity Measure 122

Get Fully Funded

MARCH 8, 2023

Online giving is one of the fastest-growing donation methods. In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. As a result, more organizations are looking for ways to implement an omnichannel fundraising and marketing strategy.

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Mail Integration Digital Strategy 75

Nonprofit Tech for Good

DECEMBER 20, 2023

retro digital marketing and fundraising strategies are making a comeback as evidenced by high engagement on social media and in email. 2017 Population Matters Infographics Series 2) Postcards [with QR codes] Gen Z rarely receives print mail, so it makes an impact when it arrives. Hang it on their refrigerator?

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Trend Marketing Digital Fundraising 242

NonProfit PRO

NOVEMBER 4, 2024

Your fundraising appeals are often the only thing your donor sees from your nonprofit. Here's how your appeal's voice can encourage giving.

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Donor Voice Giving Nonprofit 246

Nonprofit Tech for Good

MARCH 20, 2024

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful online fundraising strategy. Neon One ] 72% of individuals say that the presence of a charity rating badge increases their likelihood of giving.

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Statistics Online Fundraising Benchmark 228

NonProfit PRO

JULY 29, 2024

How far have we come in fundraising? After digging through documents from my 41-year career, here's how I've seen monthly giving change.

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Giving Fundraising Change Mail 246

NonProfit PRO

JUNE 7, 2023

Successful direct mail campaigns help donors understand the goal, visualize their impact, and get excited about giving. Get inspired to break through the noise in FY24 with creative marketing for fundraisers from BCG Connect. And while managing segmented data can be complex, it does not have to be difficult.

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Data Giving Mail Campaign 237

EveryAction

JULY 12, 2023

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

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Channel Work Fundraising Movie 224

Nonprofits Source

OCTOBER 14, 2024

Workplace giving has become a powerful tool for nonprofits and other fundraising organizations aiming to boost their efforts and engage more support. These include: Training your fundraising staff on all things workplace giving. Providing workplace giving information on your website.

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Team Giving Strategy Fundraising 52

The Fundraising Authority

SEPTEMBER 22, 2022

This is a two part article on how to create fundraising systems for your nonprofit. In Part 1, we will talk about what fundraising systems are and why they are important for development. In short, this nonprofit lacked fundraising systems. What are Fundraising Systems? A board fundraising system. And so on….

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System Create Fundraising Nonprofit 354

Nonprofit Tech for Good

MAY 16, 2024

In today’s fundraising sector, technology is vital. AI is becoming increasingly important in fundraising. Traditionally, fundraising has relied on old methods. These include direct mail, phone calls and messages, and in-person solicitations. They let organizations use data to improve their fundraising.

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Donation Data Fundraising Analytics 250

Nonprofit Tech for Good

AUGUST 3, 2022

Tribute giving is when a donor makes a donation in someone else’s name to honor that person or to celebrate a special occasion. According to the Global Trends in Giving Report , 33% of donors worldwide give tribute gifts. According to the Global Trends in Giving Report , 33% of donors worldwide give tribute gifts.

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Program Giving NGO Gift 236

Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Make a “ stretch gift ” that is very generous and is outside your normal giving pattern. Give in-kind support to the organization in a way that actually helps. Be Informed.

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Fundraising Mail Law Donation 339

The Fundraising Authority

DECEMBER 10, 2022

Storytelling has become a hot topic in non-profit fundraising. There’s a reason for this change: storytelling is extremely important to good fundraising. As fundraisers, we need to be carrying on a constant conversation with our donors. Other times, we talk to our donors through newsletters, e-mails and snail mail letters.

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Story Work Fundraising Storytelling 350

The Fundraising Authority

DECEMBER 3, 2020

The end of the calendar year can (and should) be a bonanza for non-profit organizations looking to raised small and medium-sized gifts to round out their fundraising numbers. The Basics of Year-End Fundraising. For other folks, the end of the year is simply a time of gift giving, including giving gifts to charity.

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Fundraising Calendar Mail Gift 247

Bloomerang

MAY 24, 2024

CFRE, our very own Fundraising Coach , also known as Charity Clairity. Our problem is we don’t have much of a mailing list. — Feeling Listless Dear Feeling Listless, First, congrats on branching out to fundraising from individuals. Arguably, it’s also the giving source least subject to downturns in the economy.

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Mail Build Nonprofit Charity 85

Nonprofit Tech for Good

AUGUST 19, 2023

As the world becomes increasingly more digital, nonprofits around the globe are recognizing the importance of accepting online donations as a form of giving. Online giving can provide numerous benefits for nonprofits, from increasing donation amounts to improving donor engagement.

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Donation Digital Online Giving 200

Qgiv

NOVEMBER 8, 2024

That’s where mobile giving comes in. Explore the tips and resources in this guide to improve your nonprofit’s mobile fundraising strategy: Mobile giving: FAQs 5 types of mobile giving Benefits of mobile giving Mobile giving best practices What you need to know about mobile giving software Mobile giving: FAQs What is mobile giving?

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Mobile Course Guide Giving 95

The Fundraising Authority

DECEMBER 11, 2020

In Mastering Online Fundraising , our class for non-profit fundraisers, we talk a lot about how small changes to your online fundraising strategy can result in major returns, including new prospects, new event attendees, and of course, new donors. Give Something Away for Free. Making asks with e-fundraising letters?

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Online Fundraising Mail Newsletter 243

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

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Mail Retention Practice Donor 108

Greater Giving

NOVEMBER 18, 2024

Why GivingTuesday Isn’t Just a Day—It’s a Launchpad GivingTuesday , the global day of giving, happens every year on the Tuesday after Thanksgiving. Think of GivingTuesday as the kickoff—a way to inspire your donors and create momentum for a bigger, bolder year-end giving strategy. How much money do you need to raise?

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Campaign Giving Gift Story 52

Nonprofit Tech for Good

AUGUST 6, 2023

The end of the year is a critical time for nonprofit fundraising. A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters.

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Practice Fundraising Guide Channel 237

sgEngage

AUGUST 1, 2023

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money.

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Mail Data Marketing Files 83

The Fundraising Authority

NOVEMBER 28, 2020

Last week, we started a three article series on year-end fundraising. The first part described why donors give during the year-end giving season. In our next post , we’ll go over a step-by-step plan for maximizing your year-end fundraising. The 5 Rules for Supercharged Year-End Fundraising. Stick with adding beds.

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Fundraising Homeless Mail Hype 240

The Fundraising Authority

DECEMBER 10, 2020

The tactical strategy for your fundraising should not be random, and it shouldn’t be based on a “we’ll figure this out as we go along” mentality. Your best bet to ensure maximum revenue is to lay out a tactical fundraising calendar as part of your overall fundraising plan. Facebook fundraising campaign. Walk-a-thon.

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Calendar Develop Organization Fundraising 220

Get Fully Funded

JUNE 11, 2023

We’ve all received a fundraising appeal letter in the mail asking us to donate. You may have given money to some of these groups after receiving a request in the mail. Direct mail DOES work after all. Direct mail DOES work after all. However, statistics show that direct mail works. Lots of people do.

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People Giving Fundraising Mail 98

Bloomerang

APRIL 6, 2021

Now more than ever, effective fundraising is what your nonprofit depends on to survive. All this fundraising definitely involves sending appeals to your donor base. This type of campaign uses a combination of various digital methods and/or direct mail. . What is multi-channel fundraising? Direct Mail. Social media.

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Mail Channel Strategy Fundraising 62

The Fundraising Authority

DECEMBER 4, 2020

Welcome to the third and final article in our three-part series on year-end fundraising. In our first post , we took a look at why so many donors give during the final 4-6 weeks of the year. In the second post , we reviewed the five rules for supercharged year-end fundraising. Choosing Your Time-Frame. Why do you need it?

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Fundraising Phase Mail Gift 201

NonProfit Hub

JANUARY 5, 2021

When it comes to choosing the right marketing channel for your nonprofit fundraising, you’ll want to consider the pros and cons of each option. The two most prominent fundraising channels for nonprofits are direct mail and email. Here are the pros and cons of mail vs. email. . Direct Mail. Highest Response Rates.

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Mail Channel email Fundraising 82

Neon CRM

NOVEMBER 15, 2023

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

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Mail Campaign Donor Tips 52

Candid

NOVEMBER 30, 2022

The year-end giving season kicks off with a lot of hype around GivingTuesday, when nonprofits invest significant time, energy, and resources into launching campaigns for the special day. There is still a lot of year-end giving to go around. 5 ways to get most out of the year-end giving season. It’s that time of year again.

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Tips Giving Fundraising Hype 119

sgEngage

OCTOBER 4, 2024

For many years, the overarching narrative for annual giving in higher education fundraising has been the same: We’re getting bigger gifts from fewer donors. I hear myself repeating something similar when I host an annual webinar on emerging data trends for higher ed annual giving programs. This can reduce donor counts.

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Metrics Giving Gift Retention 82