Apple’s iOS 18 update: The end of email preheaders and what it means for your email strategy
M+R
SEPTEMBER 24, 2024
With the new update, Apple will remove standard preheaders from its Mail app, replacing them with AI-generated summaries tailored to each recipient. The new AI-generated summaries will provide a unique preview for each recipient, adding a layer of personalization but also removing an organization’s control over that initial messaging.
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