article thumbnail

American Leprosy Missions’ Award-Winning Direct Mail Appeal Replaced Lapsed Grant Funding

NonProfit PRO

With the understanding that the Infectious Disease Research Institute was stopping the progress of early research, American Leprosy Missions created a direct mail piece that would target donors with a higher giving propensity.

Mail 241
article thumbnail

The 5 Rules of Successful Annual Appeal Fundraising Letters

The Fundraising Authority

An organization’s annual fundraising appeal letter is a yearly letter that gets sent out to your current donors asking for general operating funds for your nonprofit organization. As you plan your annual appeal mailing, keep the following rules in mind: Write your appeal 10x faster. Write professional drafts with A.I. for free. #1

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

End-of-Year Fundraising Problems (And How To Solve Them)

Bloomerang

A : Response rates differ by channel, for example, direct mail vs. email. Despite what you might hear, direct mail still reigns over email, but results will always vary by audience, for example, current donors vs. a cold list and audience size. For direct mail: Direct mail is all about your outer envelope. Why the range?

Problem 119
article thumbnail

Best Practices for Donor Acquisition and Retention Through Direct Mail

Bloomerang

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

Mail 130
article thumbnail

10 Online Fundraising Tools to Watch in 2021

Nonprofit Tech for Good

Bonfire enables nonprofits to easily design and raise funds by selling t-shirts online. Ideal for virtual parties, Gifted is an event invitation platform that allows party organizers to donate up to 100% of funds raised to select nonprofits in the United States and Canada. Bonfire :: bonfire.com. Gifted :: gifted.com.

article thumbnail

Vanguard Charitable Launches Electronic Granting Solution

NonProfit PRO

Vanguard Charitable launched Grant Payments with PayPal, enabling charities to receive funds from grantmakers faster and more easily. The initiative addresses the long-standing use of physical checks in charitable grantmaking, a method hampered by mail delays and administrative burdens for receiving charities.

Grant 260
article thumbnail

Smart, Sharp Tools For Quality Fundraising Data

NonProfit PRO

Learn how Melissa can help you verify global address and contact information to stay in touch with donors, create mailing lists to expand your outreach to the best possible supporters, and keep your funds secure with eIDV by downloading our new Solutions Catalog today!

Tools 246