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Are you measuring the right social media metrics or do you have your head in the sand? And to set objectives that you can measure when your done. So what type of metrics are non-profits tracking to determine if they are achieving their objectives? One metric I track on our Blog is RSS or eMail subscribers.
I had a lot of fun yesterday giving a webinar for the Nonprofit Webinar series ; it was a whole hour discussing community engagement! DIY Community Engagement Metrics. Metrics Tracking. >> Internal reporting: Weekly metrics for various platforms •Add metrics as you go. Do-It-Yourself.
Last week I wrote about nonprofit “ measurement malaise &# that keeps some nonprofits putting a measurement strategy for their integrated communications campaigns into practice. In the comments, I asked how can we make measurementfun ? Our data might be the most metrically driven data you’ve seen.
I found this wonderful infographic that takes you through the process of setting goals, making them measurable, picking your metrics, and making decisions based on your data. Facebook analytics programs like Insights , Edgerank Checker , and Simply Measured free reports give you tons of data points. I only look at these: Reach.
I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.
Social Media Measurement Tips View more presentations from Beth Kanter. I had a lot of fun doing a panel with colleagues Jordan Viator, Carie Lewis, and David Neff called " The Real Housewives of Social Media." Our task was to present practical and tactical information about social media using metaphors that related to housewives.
Malaise is a feeling of general discomfort or uneasiness, of being “out of sorts.&# Lately, I’ve been hearing about “measurement malaise&# infecting nonprofits and not just social media measurement. Idealware Study. Respondents that names tools were labled as “substantial.’
This drives engagement and shows your nonprofit is fun, and doesn’t take themselves too seriously. Measuremetrics. Following up your innovative work with metrics reporting is a sure fire way to ensure success. The object you’re giving away doesn’t have to be gilded gold, either.
As I’ve been working on “ Measuring the Networked Nonprofit ” with co-author KD Paine, we’ve come to the chapter on measurement tools. I sent out a query nonprofit tech colleagues who are social media mavens and ask that age old question, “ What’s in your social media measurement tool box ?”
Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. We view our social media channels as a fun on ramp to our ladder of engagement.
This post summarizes the sessions I facilitated or participated in related to “ Measuring the Networked Nonprofit ,” which included a book signing, panel discussion in the Beacon Lounge , and a workshop with co-author KD Paine. Getting All Departments To Become Data Informed – Make It Fun.
. “Let’s make the process of experimenting fun – let’s start with a Facebook Friday.&# Their experiment is going to be focused on deepening and improving their Facebook presence for the Arts Council and getting everyone on staff to participate. Stay tuned for more … Sharing Some Facebook Friday Insights.
For example, when speaking to donors, you may focus on impact and data, demonstrating how their contributions make a measurable difference. Nonprofit Tech for Good) Design effective nonprofit marketing materials Next up is the fun partdesign. Each marketing effort should have a measurable goal.
When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. How did your organization apply it to social media measurement? What is your measurement pilot?
posted by Terry McManus Vice President of Strategic Initiatives, TGen Foundation We all know the old adage “what gets measured gets done,” but knowing what to measure is easier said than done. Learn more about fundraising and metrics through NMI! There are many other fun incentives we could offer.
She and her team build their integrated strategy around results metrics. ” They also have metrics for specific campaigns and Carie is very good at tracking tactics against data to improve and get better results. For this campaign, they wanted to create a celebration so that fans could engage and participate in the fun.
"Measuring ???engagement??? The 'fun' part of the island is the Stadium for the Dutch Fund for Disability Sports. And, so again, I'm thinking about how does one even begin to measure visitor engagement in a space like this? Flickr photo from Carmello. engagement??? is like eating an elephant: it???s s a big job and you???re
Dashboards are a nonprofit’s best friend because they can be powerful tools in communicating your organization’s important measurement data at a glance. It has been around for a while, and it was actually fun to read – as well as having beautiful visual design. 4) Choose the Right Measure. 2) Give Context.
Best Friends has just launched a fun mobile app. The dual purpose of the app is to raise awareness of the thousands of dogs waiting in shelters to be seen and adopted – and to have a little fun at the same time – perhaps a party or drinking game. Primary measurement tool: Facebook Insights. And now, mobile.
If you want extract value from your social media strategy, you need to use measurement. That means setting measurable goals, collecting the right data, making sense of it, and transforming it into actionable decisions. Here’s how I do it: 1. So, this was practical information, visual, geeky, and fun.
Actionable Measurement. The gym metaphor resonated because lately I’ve been obsessed with the idea of “ SpreadSheet Aerobics , an actionable social media measurement strategy that is fit and trim and light on its feet! I don’t try to measure everything. Avoid Measurement As Therapy and Drive By Analysis.
In my forthcoming book, “ Measuring the Networked Nonprofit ,” co-authored with KD Paine, my favorite chapter was about the sense-making process of measurement – called “Measurement and the Aha! It can also make using data fun ! Source: Hot Button Studio. 1: What is an infographic?
We use Hootsuite and Sprout Social to manage our accounts and track metrics. A present, all of our marketing and volunteer recruitment campaigns really rely on social media to spread the word and energize our audience and so we use tools built into the aforementioned interfaces to help us measure the effectiveness of a campaign.
This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. Fun, Games, and Giveaways! Fun is almost always engaging, especially humorous photos, articles, and observations. What’s more fun than a color war on Facebook? But make them fun too.
Over the years, our online gaming strategy has become more complex—there’s more to it than just creating a fun game. We have created simple yet fun games around the holidays just for our members, and we also create more complex parodies that are meant to reach new viewers through placement on game-hosting sites and media.
What metrics are valuable in measuring success of social media tools for organizing? Check out TweetChat – it’s a great application that integrates with your Twitter account and makes chats more fun! What are the online community organizing best practices from your experience? How to Participate. Feeling brave?
I now spend more of my time evaluating communications and digital projects so, I read with interest Lean Analytics , the book in the Lean Start up series on measuring what matters. This strikes me as a metric that would be easier to compute and apply for some projects or programs and a real bear for others.
I hope you'll join the fun. After all, what's more fun than a birthday party? It also helps students learn the process of a rapid prototype experiment that has viral effects, can be measured, and improved with reflection. Psychological underpinning: Fun. Metric: Content created. Metric: Click thrus.
But the lean startup model, when you boil it down, simply says that when you launch any new business or product you do so based on validated learning, experimentation and frequent releases which allow you to measure and gain valuable customer feedback. In other words – build fast, release often, measure, learn and repeat.
Study Social Media Analytics Monitor Analytics Diligently This means tracking your website and social media metrics like page views, click-through rates, and the time spent on various sections of your website and social media platforms. These metrics can unveil which stories or content pieces resonate most with your audience.
Last week, I had a fun time moderating the June #4Change Twitter Chat on Online Community Building. From @winwinapps: Make it fun. Metrics: From @rootwork: We’re a pretty small organization, with a small staff and budget, so I admit to not doing as much measurement as we should because of lack of time and staff resources.
with data from dozens of other nonprofits to create a pot of averages, trends, and key metrics. If you’d like to join the fun, tie on an apron and fill out the consent form here. Again, we take measures to make sure that your organization’s data is confidential and non-identifiable in the final study.
with data from dozens of other nonprofits to create a set of averages, trends, and key metrics. That’s why we hope you’ll join the fun and sign up to participate today ! Again, we take measures to make sure that your organization’s data is confidential and non-identifiable in the final study. All-caps bold important.
And if those metrics dip, there could be fewer upstarts in the market actually working to take on the giants. Non-GAAP: I asked about Unity’s recent Q4 net income , measured using generally accepted accounting principles, or GAAP. Food for thought. Market Notes. The Exchange caught up once again with Unity CFO Kim Jabal.
I took a look at a couple of the measurement tools available for Pinterest and got on the waiting list for Pinerly after reading this analysis from the Poynter Blog based on stats provided by Pinerly. Rick Kats kindly sent me a spreadsheet of metrics for 6 nonprofits that were early adopters, using it consistently and best practices.
Measure Progress: Stay on top of your data. Keep monitoring the growth with metrics (for example, decreased number of duplicates, increase in completion rate of certain fields.). Use tactics that are fun or provide a value for people to share their information with you. Be creative on how you capture data.
It also helped students learn the process of a rapid prototype experiment that has viral effects, can be measured, and improved with reflection. Measure one metric. Why A Bone Marrow Registry Recruitment At A Book Launch? Tell your story. Act, then think. Design for collaboration. Employ empowerment marketing.
The company told TechCrunch that it saw 47% growth from November to December, a figure that measures not revenue but transaction volume. The tingling feeling you have on the back of your neck is correct; Ramp is now big enough to share harder numbers than mere percentage growth metrics. This is a fun space to watch.
Over the years, our online gaming strategy has become more complex—there's more to it than just creating a fun game. We have created simple yet fun games around the holidays just for our members, and we also create more complex parodies that are meant to reach new viewers through placement on game-hosting sites and media.
How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.
When considering reward and recognition strategies it is key to have an end-goal and metric for measurement. Make Recognizing Volunteers Fun for Both Volunteers and Staff. Reward and recognition programs are meant to be fun. Are those strategies having a positive impact on improving volunteer experience ?
This story is about how we measured our results, and what conclusions we drew from the metrics. In terms of measurement, here are some key facts about the project. In this case, we think the fun, serendipidous nature of the project may have jibed with tweeters’ behavior. It helps if the activity is unique or fun.
with data from dozens of other nonprofits to create a set of averages, trends, and key metrics. That’s why we hope you’ll join the fun and sign up to participate today ! Again, we take measures to make sure that your organization’s data is confidential and non-identifiable in the final study. All-caps bold important.
In this article, we will explore how to manage these challenges from a technology standpoint, including publishing metrics, establishing structure, removing barriers and offering training. Elements to enable digital editors: Publish metrics (recognition, competition, feedback). Publish Metrics. The web has become social.
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