What’s in your social media measurement tool box and why?
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 17, 2011
That work isn’ t root canal – it’s actually fun. If you are measuring sentiment, then you’ll need a content analysis tool. Shari warns that there’s a lot of data points to collect,”so choose a few things to monitor or track, and then develop a workflow that will allow you to gain a big picture view.
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