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Little Penguins, Big Drama: Lessons on How to Go Viral from the National Aquarium of New Zealand

Connection Cafe

These amusing, quirky and just plain fun posts immediately drew me in. Timmy came to the National Aquarium after being found on a local beach with a spinal injury. Felicity: Our fun, authentic and informal ‘tone’ across social media connects with a wide audience. Votes increased from the previous year reaching over 12,000.