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It Is What It Is: A fake app hyped on Twitter turned into a fundraiser for racial justice causes

The Verge

all you people know is “monetized” “seed round” “growth hack” like relax haven’t you ever just had fun online while vibing with your friends and donating to The Okra Project — it is what it is (@itiseyemoutheye) June 27, 2020. An initial matching donation of $50,000 was upped to $60,000.

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The video game hype machine is less fun than it used to be

Digital Trends

Game releases used to be the biggest events of the year. Launches have gotten much tamer in recent years.

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Poparazzi hypes itself to the top of the App Store

TechCrunch

’ To its credit, the new app has perfectly executed on a series of choices designed to fuel day one growth — from its pre-launch TikTok hype cycle to drive App Store pre-orders to its post-launch social buzz, including favorable tweets by its backers. — Chase Stubblefield (@chasestubb) May 25, 2021.

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9 Ways to Use Text Messaging for Your Virtual Fundraising Event

Nonprofit Tech for Good

Invite guests to your virtual event by sending fun, friendly text messages that spark interest and make it easy for them to register. Get event registrants hyped before the big day! Explore the many ways your team can reach all your supporters at once and take full advantage of this powerful nonprofit marketing tool.

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The best and worst moments from the 2025 Oscars

Mashable Tech

Credit: Frank Micelotta / Disney via Getty Images A surprise song, a Substance -skit, and back-and-forths with both Adam Sandler and Nick Offerman were just some of the elements that made Conan O'Brien's hosting so much fun to watch. We'll cut to John Lithgow in the audience looking not angry, but slightly disappointed."

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How to Host Engaging Golf Fundraising Events

Greater Giving

TIP: Looking for even more fun auction ideas to boost your event revenue? But the details of this fundraising idea are all in the timing, the hype, the prizes, and the pricing. Punch Up the Enthusiasm and Fun at Your Golf Fundraiser Event! This fun auction game isn’t limited to golf fundraising events!

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Let’s check in on community-focused startups

TechCrunch

It’s part of the reason I had so much fun interviewing founders from Clubhouse and Chief last week at TechCrunch Disrupt. He said that the app’s early hype saw it grow 10x in users month over month, a boom that broke a lot of the underlying infrastructure of the app. Clubhouse’s product-market fit.

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