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And Fresno in the Central Valley--a city of 500,000, hundreds of miles from the closest science center. So we tend to have three legs of support: municipal, grants/donations, and fee for service (usually with the school district). Grants come from community foundations, small local family foundations, local businesses.
Online-focused institutions like Southern New Hampshire University and National University lead in advertising spend, investing heavily in student acquisition through marketing channels. This spending covers development staff salaries, donor relations, fundraising events, grant writing, and capital campaign operations.
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