Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test
Nonprofit Tech for Good
MARCH 17, 2020
By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Here’s how it works: Facebook finds the first 50 people who convert, and builds a statistical model based on them. And then it will start showing that audience your ads.
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