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Back-to-School Marketing: How to Reach Your Target Audience

Nonprofits Source

Regardless of what type of back-to-school product you sell, it’s your job as a marketer to help potential customers wade through the never-ending options out there to find your company and make a purchase. This way, you’ll only send back-to-school communications to those who have students they need to make purchases for.

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4 Ways to Stand Out and Boost Donor Retention

Connection Cafe

According to Foundation Center , there are just 12 items on the checklist for beginning a nonprofit organization. While I’m touting statistics, here’s one more: A Gallup poll found that more than eight in 10 Americans gave money to charity in the last year (or at least said they did). Your advertising. Your brochures. Your Web site.