10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)
Nonprofit Tech for Good
MARCH 24, 2010
“A survey of 200 charity and foundation professionals revealed that nonprofits are finding it difficult to determine how valuable social media tools are for their organizations. If you don’t already, get access to your website’s traffic logs and track and plot unique visitors on the Social Media ROI Spreadsheet. Volunteers.
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