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They are called "next gen major donors," and according to a recent report issued by the Johnson Center at Grand Valley State University and 21/64 , they will "have tremendous influence on the direction of and support for efforts to improve local communities and solve global problems over the next several decades.".
This is the newest generation to gain influence in the world. Although not ready or able yet to make a monetary donation, many 20-somethings are eager to support your cause through advocacy, social influence, and volunteering. Nick Foundation , has firsthand knowledge of Gen Z taking action for a cause.
It offers an intergenerational experience. I mean, foundations care about it, grantees, donors. There’s a move to be more interested in it at the foundation level. What do you think? Dominique: Yeah. like I love my Gen X board members and I love my boomer board members. Steven: I love it. I mean, what else there is to say?
So some of the key characteristics of millennials, of this generation, and this comes from the Case Foundation, which is an organization that studies millennials in philanthropy, are that millennials see all assets as equal. Peer influence is key. And I had meetings with them, and I asked them to leverage their peer influence.
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