Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 14, 2007

Last year, The March of Dimes ran a flickr photo contest to help draw attention to premature births. This year, The March of Dimes continues to be a creative and innovative nonprofit user of social media with its Every Baby has a Story Tour project. The stories are also being collected in Scrapblog.

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Amy Sample Ward

APRIL 30, 2009

Speak directly to your users and interact with them; they have amazing stories and experiences. It isn’t vital that you post to Twitter AND Pownce AND Jaiku or that you upload photos to Flickr AND Picasa AND Photobucket. You can post YouTube videos to your blog posts and Flickr photos to your Upcoming.org event listings.

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Nonprofit Tech for Good

MAY 7, 2012

Definitely integrate your blog posts with your e-newsletter. People are much more responsive and likely to share your blog post if its subject matter is related to a breaking news story. Often tied to breaking news stories or internal developments at your organization, a blog post calling for action is often well received.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Image from Flickr by Xurble. Include photos of the donors or the company logo whenever possible. Also, if your numbers are impressive, find a way to integrate them into your web copy. Here are a few images from the charity: water website that show how they employ social proof. Identify Brand Evangelists Within Your Organization.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2011

Flickr Photo by Lululemon. Integrated Marketing and Communications Campaigns. So are people like me who do coaching and training on how to use Facebook effectively. .” ” The Red Cross uses a ladder of engagement to move people beyond the likes on Facebook from awareness all the way to volunteering.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2014

Flickr Photo by Soyignatius. Look for additional references , quotes , reviews, citations or stories that can help complement the existing view. ” I love that phrase coined by my friends at Upwell. The number of feeds in your reader can grow like weeds and new sources come along that are worth following.

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NTEN

AUGUST 5, 2014

The last time I was in Baltimore was in 2007, with Amnesty International at their regional conference, attending as a bright-eyed student organizer trying to learn how to more effectively spread the good word of social justice and human rights (the story of how I got involved in nonprofit marketing!). Here''s what they said.

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Tech Soup

FEBRUARY 7, 2012

Vázquez, who has a background in screenwriting, guided the audience through some of the basic concepts of developing stories for production. What Drives a Great Nonprofit Story? The basic elements of a story are style, setting, theme, plot, and character. The style covers what sort of tone is used to tell the story.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 23, 2012

Flickr Photo - Of Small Things. Doing so ensures the integration of the function into strategic planning and communications; neglecting to do so will position social media as a one-off, “band-aid” function buried in the organization. All the social media builds are for naught if you can’t measure their effectiveness.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

It is also serving as a focus group, producing deep insights and stories for my next book on social media measurement, Measuring the Networked Nonprofit , that I’m co-authoring with goddess of measurement, KD Paine. Flickr Photo by Kai Hendry. Senior leadership suggested linking results to staff job performance.

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NTEN

APRIL 5, 2013

Jacobwith Flickr: jenny8lee When it comes to building community and increasing brand awareness, some organizations hire communications, marketing, and engagement staff to handle these activities. If the program staff posted Facebook photos of the successful food drive? By Jamie Millard and Lori L. for " Ctrl.

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Amy Sample Ward

APRIL 27, 2009

how to integrate tools without reinventing the wheel. success stories. NWF - every program we have has an offline component, i try to integrate a social media strategy that leverages and encourages the offline part; like #nwf wildlife watch, raises your awareness offline if you can see something and tweet it, etc.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 17, 2012

Flickr Photo by ESML. These professionals came to talk about standardizing the reporting process – about integrating social media results into the traditional reporting procedure. Be okay with telling stories of failure. But it wasn’t just another “Facebook 101” or a chance to pontificate about Pinterest.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

All the great features of Facebook are available - writing on the Wall, uploading photos, and joining discussion groups. Add applications to your Page and engage your users with videos ( YouTube Box ), photos ( Flickr Box ) reviews, flash content, and more. Integrate your blog /web site content via Blog RSS Feed Reader.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2007

Flickr Photo by Liz Jones. Flickr Photo by JDB99. But for those who have begin to adopt it or thinking about it, the next step is a style of use or (darn I say) how to integrate into your work flow. I realize that many people in nonprofits may answer that question with "I don't use Twitter."

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2008

I've covered arts organizations and social media here and there over the past three years and last winter co-wrote a cover story article with Rebecca Krause-Hardie for ArtsReach. I was particularly interested in examples using blogs, Twitter, Flickr, Youtube, and Facebook. ve found ourselves spending a lot of time in Flickr.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 10, 2009

Flickr Photo by Eqqman. I learn so much from those who have share their stories and advice. Sam shared a story that illustrates the barriers that many nonprofit organizations face in adopting social media and harnessing its power leading to successful outcomes. I'll call him "Sam" (not his real name).

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2010

Photo by Fensterbme on Flickr. Start with an accounting of what video and photo assets you already have, and see how they can be put to work for your year-end plans. Annotations let fundraisers bring their call to action to life by integrating a “click here to donate” or “learn more now” button into the action of the video.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 3, 2009

Winner of the Creative Commons 2006 Photo Schwag Contest I believe in setting my content free. My photos and blog posts have traveled around the world! I still sometimes see rather blank expressions when I ask about turning to CC licensed resources to find photos. It provides a huge return on investment.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

You can also share the impact of your organization's programs through podcasts, sharing photos on Flickr, or videos on YouTube or other video sharing sites. Even better is getting your constituents to share their stories about your organization with others or “user generated content.”.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

The photo above is an American Alligator that I stared down from an air boat on the St. Jeremiah Owyang posted this case study about how they used YouTube and Flickr to share their media and encouraged the community to create content. How does your social media strategy link/integrate to your overall communications plan/strategy?

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Care2

MAY 22, 2009

Earned media is comprised of coverage through: Blogs Media outlets both online and offline Podcasts Photo sharing sites like Flickr Tweets on Twitter Links shared on Facebook Tagging on social bookmarking sites like delicious, Digg, etc. Word of mouth, etc. You can also setup a RSS feed. Have some more handy tips?

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 9, 2007

Flickr photo from jhritz NpDigg: The Insect Antennae? A Blast from the Past Gavin has posted some really early photos of the founding meetings for Aspiration, NTEN, and the NSNT on flickr. Hence, they're pretty lousy photos. the integrated philanthropy model in honor of National Corporate Philanthropy Day.

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NTEN

OCTOBER 15, 2009

Online/Offline Integration : If you're my Facebook friend, you know I participated in Climate Ride 2009 , a 300-mile bike ride from NY to DC. In between cycling up some tough hills, riders snapped tons of photos, emailing them direcly to the Flickr feed , sent tweets tagged with #climateride, and posted to the blog at night.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2008

Photo by SpacePotato. bracket, this is all new.but so important to integrate into traditional marketing and fundraising efforts. Goto animoto.com and create a :30 video using photos of people, logos, and text related to your cause. The NpTech Tag Summary went on hiatus to give some space to. rethink, reinvent. Want inspiration?

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2007

An interview Mari Velasco, Lorene Staka, and Joanna Eng of the Idealist Photos in flickr The Idealist , a project of Action Without Borders ,connects people, organizations, and resources to help build a better world. We'd still like to do more, though, to integrate these tools into the flow of our website.

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Have Fun - Do Good

JUNE 22, 2007

I like using them as an example of a successful use of social web tools for advocacy because the tools were integrated into their overall campaign strategy: 1. Starbucks responded with their own video with their side of the story, which raised Oxfam's profile and the story because the Oxfam video sat up at the top along with Starbucks' video.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 20, 2009

Peter Durand, Flickr Photo. This gives an opportunity for the audience to share their story and their knowledge. I appreciated the facilitation provided by Mukara Meredith who integrates universal principles of healing into a new model of leadership called Matrixworks. Graphic Facilitation Rocks.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 18, 2007

Extension programs use wikis, flickr, blogs, tagging, and other tools to share information and content. A blog with the comments feature enabled allows or sharing photos in flickrs allows Extension program participants to discuss plans and programs. From Flickr User EJK. Networking Insight Blog. Discovery Exercise.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 18, 2007

Rory Gale has a nice post called " Ten Ways Nonprofits Can Use Blogs and Bloggers to Support Their Cause " BrandtobeDetermined posts about a UK outfit store that ripped off someone's flickr photos and the community response. Gmail integrates PowerPoint presentation tool for attachments. How cool is that?

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2008

My most recent experiment involved Twitter, fundraising, and an integrated offline component at the Gnomedex Conference in Seattle. Integrate quick email interviews as you say thanks with donors, pattern analysis of comments or blog posts. Flickr photo by Beth. The numbers don't tell the whole story. It replicable?

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Nonprofit Tech for Good

JANUARY 30, 2012

99 app allows you to easily create panoramic photos on your smartphone. This is a must-buy app if your nonprofit regularly tells your story through mobile photo-sharing. Creative Commons on Flickr :: flickr.com/creativecommons. A free, fun mobile photo-sharing iPhone App that turns your mobile photos instantly in art.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2006

I scanned, uploaded, and organized photos of Leng as well as our communications into photo sets on flickr. I did two because ChipIn only integrates with YouTube on the campaign (the player can be easily emedded) and Revver because they pay users for content based on ad click thrus.

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Museum 2.0

SEPTEMBER 18, 2013

In Taiwan, I noted that many more visitors and staff members were enthusiastic about taking and sharing photos than they were writing on a talkback board. You start by offering a custom, distinct program for new audiences and then find ways to integrate what works for them into your core offerings. The animal keepers run their blog.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

" I would appreciate any suggestions, improvements, pointers to other resources or if your organization has a story to tell about web analytics. Flickr photo by Lenz Grimmer. Flickr Photo by Dave Cross. Needs photo of someone holding their head or screaming) So, how to deal with the complexity?

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Bloomerang

NOVEMBER 5, 2021

But also our character, what we stand for integrity, humility, following through, those kinds of things, and what we do. Tell a story. And having your own stories, like really great stories about the volunteering that you’re doing, or the experience you’re having with your beneficiaries and being able to tell those stories.

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Museum 2.0

APRIL 25, 2011

In Taiwan, I noted that many more visitors and staff members were enthusiastic about taking and sharing photos than they were writing on a talkback board. You start by offering a custom, distinct program for new audiences and then find ways to integrate what works for them into your core offerings. The animal keepers run their blog.

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