Whole Whale

SEPTEMBER 8, 2023

Key Takeaway #2: Spotlight Your Mission as the ‘Hero’ In the book, Ogilvy realized in a flash of insight that taste was irrelevant for whiskey – it was brand image alone that motivated purchases. Or if a certain donation thank-you gift reliably increases donor retention, offer it in campaign after campaign. Lean into what works.

Lesson 59

Lesson Fundraising Digital Test 59

Connection Cafe

JANUARY 17, 2014

Guest post by Marshall Simmonds, Senior Vice President of Flash mobs and an Account Manager at Blackbaud. The subject which I was asked to write about was donor retention and, seemingly, these two things should really have nothing in common. And, if we were to be more engaging, what would that do to our donor retention rates?

Donor 37

Donor Retention Detroit Blackbaud 37

Bloomerang

SEPTEMBER 3, 2021

How segmentation impacts retention. Donor segmentation has been shown to help organizations increase their donor retention, which is a key metric for growing and sustainable fundraising. Donor retention helps your nonprofit earn reliable revenue, making it easier to carry out its mission consistently. So what does this mean?

Donor 117

Donor Guide Tips Retention 117

Bloomerang

FEBRUARY 1, 2022

Lapsed donors is an industry term that you use and we use, but the average person walking on the street doesn’t go up to somebody and say, “Hey, I’m a lapsed donor of American Cancer Society,” right? There’s no real, you know, flashing lights and, you know, “You suck,” or anything like that.

Donor 62

Donor Disaster Gift Puerto Rico 62