Whole Whale

SEPTEMBER 8, 2023

Key Takeaway #2: Spotlight Your Mission as the ‘Hero’ In the book, Ogilvy realized in a flash of insight that taste was irrelevant for whiskey – it was brand image alone that motivated purchases. A charity combating homelessness should feature stories of providing shelter, not just cute mascots. Lean into what works.

Lesson 59

Lesson Fundraising Digital Test 59

Bloomerang

SEPTEMBER 3, 2021

How segmentation impacts retention. Donor segmentation has been shown to help organizations increase their donor retention, which is a key metric for growing and sustainable fundraising. Donor retention helps your nonprofit earn reliable revenue, making it easier to carry out its mission consistently. So what does this mean?

Donor 117

Donor Guide Tips Retention 117

Bloomerang

FEBRUARY 1, 2022

But let’s say, you know, maybe you’ve just been talking to them about job placement because the job placement is really the thing that elevates the homeless and helps them get off the streets and all of that. . There’s no real, you know, flashing lights and, you know, “You suck,” or anything like that.

Donor 62

Donor Disaster Gift Puerto Rico 62