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Can Small Nonprofits Reap Success With Social Media? (Giving away a copy of Twitter for Dummies)

Beth's Blog: How Nonprofits Can Use Social Media

Take for example Big Warm Up , a campaign by Lands End to encourage people to donate winter coats to homeless people. And many small, grassroots nonprofits may look at big beautiful flash web sites and giving campaigns knowing that they probably won't have corporate sponsorship at that levels. What do you have to lose?

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Why I Do Good: Starry Night

Have Fun - Do Good

I studied sociology, did a summer internship for the National Coalition for the Homeless , studied in Sweden for a semester (so that I could understand how their public policy worked), co-chaired Vassar''s Hunger Action chapter, and wrote a couple pieces about social-changey things for the student newspapers.

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Guest Post by Michaela Hackner: Community Matters Even At SXSW

Beth's Blog: How Nonprofits Can Use Social Media

At this year's SXSW, I was invited to participate on a flash panel about women and technology conferences which ended up being about mentoring. to help promote awareness of homelessness in America. In 2008, I had my first opportunity to speak on a panel at SXSW called " Pimp My Nonprofit " with Ed Schipul as the moderator.

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Why Building Resilient Networks Matter

Beth's Blog: How Nonprofits Can Use Social Media

We turned on CNN and watched together as scenes from New Jersey and New York flashed across the screen. The homeless population in the city doubled to 80,000. I led him and my mother to the sofa in my living room – complete with modern comforts like heat and light. It’s not a nightmare,” I said, “It’s for real.”.

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3 Mobile Trends on the Horizon for Nonprofits

Connection Cafe

For nonprofits, this could mean higher rankings for local mobile searches on homeless shelters, animal adoption or volunteer opportunities. Or having unplayable videos on mobile devices, such as ones that require Adobe Flash. Because of this, local results are shown more prominently in mobile search results than on desktops.

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Donor Segmentation | Comprehensive Guide + Tips for Success

Bloomerang

For example, animal shelters may create separate segments of dog owners and cat owners, while a nonprofit that serves homeless populations would find little use for that information. . Chances are, you had a flash of recognition during the second interaction you had with the product. . Develop message themes for each segment. .

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Key Takeaway #2: Spotlight Your Mission as the ‘Hero’ In the book, Ogilvy realized in a flash of insight that taste was irrelevant for whiskey – it was brand image alone that motivated purchases. A charity combating homelessness should feature stories of providing shelter, not just cute mascots.

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