Whole Whale

SEPTEMBER 8, 2023

Remember your goal is persuading consumers. Key Takeaway #2: Spotlight Your Mission as the ‘Hero’ In the book, Ogilvy realized in a flash of insight that taste was irrelevant for whiskey – it was brand image alone that motivated purchases. The goal is to develop sustained relationships through habitual positive exposures.

Lesson 59

Lesson Fundraising Digital Test 59

Bloomerang

SEPTEMBER 3, 2021

How segmentation impacts retention. Donor segmentation has been shown to help organizations increase their donor retention, which is a key metric for growing and sustainable fundraising. Donor retention helps your nonprofit earn reliable revenue, making it easier to carry out its mission consistently. So what does this mean?

Donor 117

Donor Guide Tips Retention 117

Bloomerang

FEBRUARY 1, 2022

But really our goal is to help you connect with your donors in the best way possible and to not allow costs to be a barrier based on the size of nonprofit. There’s no real, you know, flashing lights and, you know, “You suck,” or anything like that. So this is a huge passion point for me to help nonprofits.

Donor 62

Donor Disaster Gift Puerto Rico 62