What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report
The Science Behind Engaging your Supporters
MAY 15, 2019
Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. Email fundraising response rates are down 13%. Email advocacy response rates are down 15%. The bottom line is that if you’re not growing your email file, then you’re doomed to decline.
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