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What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report

The Science Behind Engaging your Supporters

Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. Email fundraising response rates are down 13%. Email advocacy response rates are down 15%. The bottom line is that if you’re not growing your email file, then you’re doomed to decline.

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Making the most of mid-level

M+R

And, unfortunately, the reverse is also true—what seems like a minor drop-off in your mid-level acquisition or retention rates can create enormous drag on your revenue. . Do newly acquired mid-level donors retain at higher rates? Finding your audience part 1: file analysis. Goals + strategies. What is the speed of upgrade?

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Nonprofit Benchmark Study Shows Nonprofits Are Raising More Money

Care2

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates.

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27 Recommended Affordable or Free Nonprofit Software Tools

Bloomerang

That means you likely won’t see the results—increased fundraising revenue, increased donor retention rate, increased average gift size—that you would likely see when using a paid solution. GivingFuel Platform overview: GivingFuel offers donor management and fundraising software at affordable rates.

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5 Ways Nonprofits Can Harness Mobile Technology In 2018

Everyaction

At the current rate, mobile traffic is set to exceed desktop traffic to nonprofit websites within a few years, making it more urgent than ever that nonprofits of every size and sphere to feature content that is not just passable, but optimized for mobile use. Mobile users, however, had just an 8% conversion rate.

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31 Free And Affordable Software Options For Nonprofits On A Budget

Kindful

How you can use it: Bloomerang allows you to ditch the spreadsheet and unlock your engagement potential with gift tracking, wealth screening, and smart reporting. How you can use it: JotForm provides you with the tools to improve the experience of your donors and volunteers with signups, registrations, and surveys.

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Hot Off The Presses: Convio Online Marketing Nonprofit Benchmark Index™ Study

Connection Cafe

website traffic and registration, email communications, online fundraising and advocacy) look no further. All but three verticals (Association & Membership, Public Broadcasting Stations, and Team Events) had a growth rate greater than 10 percent. Total number of advocates on file increased by 20 percent, and 6.4

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