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Direct Mail Donor Acquisition Strategies

Allegiance Group

The Q2 2022 Fundraising Effectiveness Project paints a concerning picture. in 2020 , according to nonprofit organizations surveyed by the Association for Fundraising Professionals. in 2020 , according to nonprofit organizations surveyed by the Association for Fundraising Professionals. year over year. in 2016 to 19.3%

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30 Most Effective Nonprofit Software Solutions for 2024

Qgiv

From planning peer-to-peer fundraisers to properly marketing your online campaigns, there’s an endless number of items on your to-do lists. That’s why it’s essential to carefully choose the right software solutions to support your operations–the right tool can drive a high ROI for your fundraising efforts. Personalize donor engagement.

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Fundraising Basics: The Beginner’s Guide for Nonprofits

Neon CRM

Getting started with nonprofit fundraising can be a thrilling journey. To succeed, it’s important to grasp the basics of three strategies: email fundraising, direct mail fundraising, and fundraising events. acronym to guide your team through setting the right objectives for your fundraiser.

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Doing Your Appeal In-house? 5 Tips to Save Time & Money

Get Fully Funded

Should you print, stuff, and mail your own fundraising letter? If you have fewer than 200 mail recipients, the answer is probably yes. When you get more than 200 donors, you may be eligible to mail at nonprofit postage rates as low as 19 cents per piece (as of July 2023). No labels needed!

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Breaking Free: Navigating Contractual Pitfalls When Switching Nonprofit Software

Bloomerang

Checklist for navigating contract termination with your fundraising software provider Thinking about breaking up with your software provider? Use certified mail or technology solutions : Make sure your notice gets there. Use certified mail or a secure digital method that gives you proof of receipt.

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4 Steps To Market Legacy Giving Using Email

Bloomerang

But it’s time to think beyond direct mail pieces and brochures. Through face-to-face conversations, direct mail pieces, and email, nonprofits who approach legacy giving as a long-term, multi-channel effort are getting more traction. Aren’t legacy giving donors direct mail donors? It’s not just Boomers.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? A great tool to see how different companies make their product the hero is by looking through swipe files curated by sites like [link].

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