Remove Fiji Remove Gift Remove Learning
article thumbnail

How to Win the Story Wars

Care2

Sachs highlighted the example of the Fiji Green marketing campaign, where consumers quickly learned that Fuji’s practices weren’t "green" at all. Determine what is your gift to the world. Sachs said that this cost the Fuji brand millions of dollars. People like to hear stories of unlikely heroes healing the world.

Story 67
article thumbnail

The Station: Uber’s new battles in the UK, Lucid Motors’ second life plans and Cruise acquires Voyage

TechCrunch

I have a gift for you. SMART’s co-founders, Survivor: Fiji” champion Earl Cole and engineer Brian Yennie, are targeting the cycling market first with their METL tire, which is set to become available to the general public by early next year. Attention early-stage founders! I participated last year as a moderator.