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Sachs highlighted the example of the Fiji Green marketing campaign, where consumers quickly learned that Fuji’s practices weren’t "green" at all. Determine what is your gift to the world. Sachs said that this cost the Fuji brand millions of dollars. Who's the unlikely heroes here?
I have a gift for you. SMART’s co-founders, Survivor: Fiji” champion Earl Cole and engineer Brian Yennie, are targeting the cycling market first with their METL tire, which is set to become available to the general public by early next year. Ryder says it’s owed nearly $4 million.
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