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Weaving Empathy into Action: The Crucial Role of Storytelling for Nonprofits

Nonprofit Tech for Good

3) Higher Fundraising Success: A Stanford Social Innovation Review study found that nonprofits that tell engaging stories raise twice as much money on average as those that don’t. Through their poignant, critical narratives, Feeding America raises awareness about food insecurity and engages the public in its mission to end hunger.

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5 Email Personalization Strategies for Nonprofits

Nonprofit Tech for Good

A recent Abila study shows donors feel 71% more engaged with nonprofits when they receive personalized communications from the nonprofits they support. Here’s an example of a personalized subject line – “[First Name], can you help feed a kid in need?” You can do this with a survey that makes this question optional.

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Five tips to improve your connection with Gen Z members

Nimble AMS

According to Community Brands 2022 Association Trends Study, 82% of Gen Z members connect on YouTube and Instagram, 69% on TikTok, and 67% on Snapchat. While 78% of organizations used LinkedIn as their primary social media, only 34% of the total surveyed members engage on the platform. Go where your younger members are.

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Do Negativity And Alarm Really Raise More Funds?

Bloomerang

Worse, studies show that we’re more likely to perceive negative news as truthful. Other studies show that use of positive empathy—like a happy face—encourages donors because they either see the result of their generosity, or they want to experience the joyful mood portrayed in such an image.

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Why practicing data hygiene can benefit your association staff and members

Nimble AMS

According to the Community Brands 2022 Association Trends Study, over half of association professionals say investing in business intelligence and data analytics is a top priority, yet only one-third would rate their organization’s data as excellent or very good. What is the state of your association’s data? Use the best tools.

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Tips for Setting Up Your GivingTuesday Campaign

CauseVox

Regular blog posts to update people before, during, and after the big day (feed those dedicated supporters!) Our 2023 Giving Study found that 76% of the younger generation was influenced to give because of social media and advertising. You also need to make it very easy to give online.

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Engaging Volunteers As Donors At Your Free Clinic

Bloomerang

You might be surprised to learn that 92% of volunteers *will* give to your organization, according to a recent study by Fidelity Charitable Giving. A pep talk to get started In a survey of close to 2,000 volunteers done by Fidelity Charitable, only 8% didn’t also donate to the nonprofit where they volunteer. Are you even asking?