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Navigating The Rest of 2024: Digital Strategy in An Election Year

Forum One

With the news and advertising filling your feeds and phones, election season is in full swing. So, how should you adjust your digital strategy over the next few months? Build a survey, do user testing, or engage on social media and ask them how and what they want to hear from you during this time. Let’s chat.

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3 Proven Ways to Find and Convert New Donors

sgEngage

Develop an acquisition strategy for your top one or two social media channels. Every social media site uses algorithms to determine what content is displayed on a user’s feed. You can also test the use of a pop-up box to encourage giving wherever a visitor happens to be on your website. Don’t forget about your website footer.

Donor 93
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How to Convert Peer-to-Peer Event Participants into Monthly Donors

sgEngage

Four Strategies to Transform P2P Participants into Loyal Supporters You can build systems and processes from scratch to make it easier for P2P participants to become sustaining monthly donors. Explore identity and feelings : Use proposition testing; A/B test Facebook ads; conduct sentiment analysis.

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5 Email Personalization Strategies for Nonprofits

Nonprofit Tech for Good

Here’s an example of a personalized subject line – “[First Name], can you help feed a kid in need?” Try testing out CTAs driving to content that includes an ask instead of just asking in the initial email. You can do this with a survey that makes this question optional.

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Live Blogging: 09NTC Mapping Your Social Media Strategy

Amy Sample Ward

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. everything before lays the foundation, everything during and after helps you improve and change your strategy. How do you use a RSS feed like a rockstar? Feed digest.

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Digital Marketing Plan For Nonprofits: The Definitive Guide (2017)

Nonprofits Source

Creating a digital plan does that by aligning strategies to support your marketing goals. Chapter 2: Marketing Strategy. These platforms make their revenues from advertising, giving them no incentive to show your post to thousands of feeds unless you pay for it. What’s a digital marketing strategy you want to focus on?

Digital 111
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Great reads from around the web on February 11th

Amy Sample Ward

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). In response, Katya Andresen, COO at Network for Good, commented, “Taglines are a great test of your strategy. Social Citizens Blog | Immerse.

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