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7 Things Nonprofits Need to Know About the New Facebook Pages

Nonprofit Tech for Good

The new design places focus on where the vast majority of ROI (Return on Investment) for your nonprofit comes from on Facebook… the Status Updates. They are reading and engaging your Page through your Status Updates in their News Feeds. All of these changes have now been completed. Tabs may actually now get more traffic.

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HOW TO: Ensure Your Nonprofit’s Facebook Fans See All Your Posts

Nonprofit Tech for Good

All that said, a lot of nonprofits are upset by the recent changes and responding by asking their fans to add their nonprofit to an Interest Lists with the meme floating around that if you add a Facebook Page to an Interest List all their Facebook Posts will be seen in both the main News Feed and the Interest List Feed, but that’s not true.

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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

However, to stand out from the other nearly one hundred million Facebook Pages vying for likes, comments, and shares, your nonprofit needs to excel at Facebook to ensure News Feed exposure. Their experience of your page will occur primarily in the News Feed. First impressions are important on social media.

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An Experiment with Facebook Advertising for Nonprofit Organizations

Nonprofit Tech for Good

If you haven’t yet noticed, three very important changes have been made that significantly effect your organization’s Facebook community: 1) Status Updates are no longer guaranteed to get exposure in the News Feed. More are seemingly showing up in the News Feed > Most Recent view, but definitely not all.

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ATTN Nonprofits: Major Changes Coming Soon to Facebook Fan Pages

Nonprofit Tech for Good

But small nonprofits are going have a harder time with the new Pages, at the very least initially, because: 1) Status Updates showing up in the News Feed to all fans is no longer guaranteed. 90% of the power of a Facebook Fan Page is being able to post Status Updates that can be viewed by fans in their News Feed.

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Five Nonprofits That Have Found Their Facebook Voice

Nonprofit Tech for Good

If she or he doesn’t have the personality or passion to elicit Comments and Thumbs Ups in response to their Status Updates, then the ROI from your Facebook Page will be minimal. Ninety percent of your nonprofit’s success on Facebook is dependent upon the Admin who manages your Facebook Page.

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January 29 Webinar: Facebook and Facebook Apps for Nonprofits :: Beginner/Intermediate

Nonprofit Tech for Good

The webinar then hones in on the importance of the News Feed and showcases tactics to increase Likes and Comments on your Status Updates, as well as numerous strategies to grow your nonprofit’s Facebook Fan base. The webinar then closes with strategies on how to monitor your Facebook Return on Investment (ROI).

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