Video Marketing on Social Media: Best Practices & Inspiration for Nonprofits
Nonprofit Tech for Good
DECEMBER 20, 2018
Square videos provide 78% more space in social feeds than landscape and they don’t require that the user tilt their phone to view it in full-screen. To see the effect format can have on your video, check out the results of an A/B test run by The Jane Goodall Institute. Then they placed the same ad spend against both.
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