Defining a Nonprofit Website's Google Analytics KPIs (Part 2)
Care2
JANUARY 6, 2009
Some basic KPI's that would be useful to most nonprofit websites: Visitor-to-donor conversion ratio. Peterson has a great instructional blog post outlining how you could create a custom report in Google Analytics to track visitor engagement. Never miss a post by subscribing to frogloop's RSS feed. Cost per visitor.
Let's personalize your content