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12 Things Non-Profits Need to Know About Google Ad Grants

Nonprofit Tech for Good

1) You can get $10k per month in free advertising from Google. Google Ad Grants is an in-kind programme that gives non-profits free access to Google business tools, and incredibly, $10,000 per month in free advertising on their Google Ads platform. 3) Google Ads are a hugely effective digital marketing channel.

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Adding Google Discovery Ads To Your Digital Marketing Efforts

Media Cause

Introduced in May 2019, Google Discovery Ads are a relatively new ad format that allows marketers to get in front of their target audience in a different way—across various Google properties such as YouTube Home and Watch Next feeds, Gmail’s Promotions and Social tabs, and the aptly named Google Discover feed—all in one centralized campaign. .

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5 Tips to Boost Your Nonprofit Website’s SEO

Nonprofit Tech for Good

Google is very good at parsing content, but variations including number, parts of speech, and alternate spellings help, too. If you have a list, use the HTML for ordered (<ol>) or unordered (<ul>) lists to create bullet points that Google finds easy to index and users find easier to absorb. 5) Apply for a Google Grant.

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Getting RSS Feeds Via Email

Robert Weiner

There are a few RSS feeds I don't want to miss. I have an RSS feed reader but I often go for days without looking at it. Some RSS feeds offer email subscriptions, but most don't. Once that's set up, click the My Feeds link in the upper-right corner. 2) Next, you need the RSS feed address for the page you want to track.

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Feed My Inbox — RSS feeds by email

Robert Weiner

And I don't like having to look at a web page/feed reader every day to find out whether anything new has appeared on an RSS feed. I'm testing a solution that will deliver RSS updates to me via email: Feed My Inbox I'm starting with a few sites I want to track, but that are only updated occasionally.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Now that Google+ is open to everyone, all nonprofit staff can start experimenting and familiarizing themselves with Google+ before the brand pages, also known as Google+ Business Profiles , are launched later this month. Finally, I will be offering a Google+ and Google Products Webinar for Nonprofits on February 28, 2012.

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Online Fundraising Site: 10 Tips to Create A High-Performing Fundraising Website

CauseVox

Online fundraising sites are powerful tools to help you fundraise. With CauseVox’s intuitive drag-and-drop editor , you can effortlessly create and customize your fundraising site to tell your story exactly how you want. Will it feed a family for a week or provide clean water to a village? What can $50 do?