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Build a Marketing Dream Team—Welcome AI

.orgSource

There’s a lot of news right now about people using AI to achieve better results. ChatGPT and Bard, its Google counterpart, can explain the ins and outs of SEO and generate a list of plausible keywords. I would look at your company’s social media accounts and see what people are saying about your products or services.

Team 221
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AI for Social Media: Supercharge Your Copy, Images & Videos

Forum One

Ask a generative AI model to act as your target audience (giving it as much anonymized context as possible). Generating variations on hashtags and keyword searches. There is a scary elephant in the room: efficiencies can also mean a team can do more with fewer people, but resisting change isn’t the way to approach this.

professionals

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How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? The key, though, is doing it in a way that delivers maximum ROI. Return on Ad Spend (ROAS) measures ROI.

Facebook 224
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Thursday Thoughts | Last-minute to-do items before GivingTuesday 2022

EveryAction

If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) Try to seed between 15-30% of your goal to show your donors and prospects that you’re successfully generating support for your cause and their gifts can help you reach your goal.

Gift 207
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How Small Businesses Can Leverage Instagram’s Hidden Likes

NonProfit Hub

To people scrolling through their feed, there is no number of likes portrayed on posts. Understandably, the pandemic crisis is taking a toll on small businesses and hitting ROI hard. People would not rely on the credibility of an influencer but lookout for authentic content. Likes will soon turn to lead generation.

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ROI (Results on Insights): Nonprofit Examples of How Listening Returns Value

Beth's Blog: How Nonprofits Can Use Social Media

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? Although there is low volume, the listening has provided a lot of value.

ROI 91
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26 Sample Email Subject Lines For Your Fundraising Campaign

Classy

He highlights the importance of email marketing, lead generation, outreach campaigns, customer profiling, and acquisition to maximize ROI for all businesses. But nothing is as important as getting the email subject line right; it’s what gets people to open your email in the first place. You can help feed 100 children this month.

Sample 121