The Secret to Going Viral: Harnessing the Kevin Bacon Effect
NetWits
NOVEMBER 1, 2011
— My diligent research has proven that the word “viral” will come up within 42 seconds of talking with any nonprofit organization interested in marketing their cause online. In fundraising, we say that the most powerful form of ask is a peer ask, and what is social media if not a perfect medium to facilitate that?
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