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Design Series: Understanding Audience Needs

Forum One

I want to share a few of my favorite techniques for making sure that you’re identifying and adapting to the evolving needs of your audience while designing. I think that the most powerful design technique is to engage in active listening and empathy-building exercises with your internal stakeholders.

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NTEN Leading Change Summit #14lcs: Reflection

Beth's Blog: How Nonprofits Can Use Social Media

Last week I facilitated the “ Impact Leadership Track ” at the NTEN Leading Change Summit with John Kenyon, Elissa Perry, and Londell Jackson. Here’s what I learned: Facilitation Teams. Often, facilitation teams are brought together by an event host. Do you have a preferred method?

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How Nonprofit Leaders Make Time for Social Media and Other Secrets to Adoption

Beth's Blog: How Nonprofits Can Use Social Media

Last week I was in Chicago to facilitate a session about leadership and social media as part of Knight Digital Media Center’s Digital Strategy for Community Foundations and Nonprofits. The best social tools and techniques that leaders themselves and their organization can use to get results. Lean on Your Staff.

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New Book: How To Implement Multichannel Online Campaigns

Beth's Blog: How Nonprofits Can Use Social Media

” The book offers up advice and techniques on how to make your online channels – email marketing, web site, and newer tools like mobile and social media work together in a sophisticated strategy or your organization to reach its advocacy, fundraising, or community building goals. Click to see larger version.

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10 Nonprofit Books from 2010

Beth's Blog: How Nonprofits Can Use Social Media

I love the checklists, her thoughts about the impact of social media and behavior change, and the DIY market research techniques. 9 The Participatory Museum by Nina Simon. We were lucky enough to have Nedra stop by the Zoetica Salon and share some thoughts about how to measure social media outcomes. You can pick up a copy here.

Amazon 116
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Approach Social Media Like Thomas Edison

Beth's Blog: How Nonprofits Can Use Social Media

In his question to create the storage battery, he conducted 10,000 experiments before arriving at a method that worked. On Friday, I facilitated the final face-to-face workshop for the Social Media Lab for 25 arts organizations inspired by Thomas Edison’s approach. Contemporary Jewish Museum. Self-Select Delivery Style.

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Guest Post by Jon Husband: Crowdsourcing and Customer, Employee and Stakeholder Engagement

Beth's Blog: How Nonprofits Can Use Social Media

About three months ago Beth Kanter wrote about the Crowdsourcing of Vision at the Smithsonian Museum. In a comment I suggested that crowdsourcing for visioning purposes was reminiscent of the use of OD (organizational development) principles and methods often found in large-scale organizational or system change initiatives.