Finally, A Clear Shift in Attitudes About Measuring Social Media
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 16, 2013
I spent a year co-writing on a book, “ Measuring the Networked Nonprofit ,” with measurement guru KD Paine because I felt strongly focusing on vanity metrics such as follower counts or Facebook likes was a waste of time. I didn’t get asked ”What are the best tools to measure followers on Twitter?
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