Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration
.orgSource
FEBRUARY 12, 2024
To align your mission with your brand and reflect that symmetry through products and services, you need to bring membership and marketing to the Equator. The days when board members holed up in a conference room and mapped the organization’s future based on anecdotal evidence, political expediency, and personal experience should be over.
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