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How to Develop a Successful Nonprofit Fundraising Strategy

Bloomerang

Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience. For instance, use donors’ preferred names and titles and reference their past engagement history in your email messages.

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10 Steps to Planning a Fundraising Silent Auction

Qgiv

You might auction off laptops, school supplies, and other similar items. In addition to showcasing your auction items and facilitating registrations, make sure that your website can host “fund-a-need” items. Separate those who will receive email invites from those who will receive direct mail invites.

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The Beginner’s Guide to Nonprofit Fundraising Platforms

Qgiv

Gone are the days of sending cash or a check through the mail or needing to show up in person to make a gift to the causes your donors support. Data like demographic information, giving histories, wealth indicators, and more can help you connect with your donors on a more personal level. Try creating online donation forms.

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50 Nonprofit Fundraising Strategies to Help You Raise More

Neon CRM

The more data points you have on your donors—from email and street addresses to job titles and company names, giving capacity, philanthropic history, contact preferences, and general interest—the more you will be able to target your asks and create fundraising campaigns that speak directly to them. Let’s get started! Make every stamp count!

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