The Secret to Going Viral: Harnessing the Kevin Bacon Effect
NetWits
NOVEMBER 1, 2011
In fundraising, we say that the most powerful form of ask is a peer ask, and what is social media if not a perfect medium to facilitate that? The waterfall age of the Encyclopedia Brittanica has given way to Wikipedia, and the bottom-up world is here to stay. There are no experts, yet.
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