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C + C + C = C? The Secret to Viral Marketing

NTEN

Put ‘em all together and you get the key to viral victory: Contagious: The holy grail of social media marketing is attained when your engaging, short, and believable message takes fire and people start spreading it on your behalf; hopefully even remixing your message and broadening your appeal.

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Guest Post by Kira Marchenese: What Happened When We Introduced 350 Staff to Social Media

Beth's Blog: How Nonprofits Can Use Social Media

Note From Beth: Since 2007, I've been using, adapting, and remixing the Social Media Game social media workshops for nonprofits. Last fall, we marched all 350 or so Environmental Defense Fund staff through two days of a social media challenge. We all voted, and the winning team got budget money to fund their social media plan.

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The Internal is the new External: EDF Business Innovation Exchange

Beth's Blog: How Nonprofits Can Use Social Media

The Environmental Defense Fund or EDF is a grantee organization and also attended the Packard Foundation's recent Network Effectiveness Convening by the Monitor Institute in Washington, DC in May. The objective of the The Innovation Exchange is to facilitate rapid and widespread adoption of environmental innovation in business.

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How Can We Make Charitable Giving A Year-Round Habit?

Beth's Blog: How Nonprofits Can Use Social Media

For my 50th birthday, I held a 50th Birthday Card Photo Remix Contest on flickr and donated $50 the winner's favorite charity. Check out Train for Humanity that weaves together getting fit, social media, and raising funds for charity. An easy way to support the Nature Conservancy if you're on Facebook is to install (Lil) Green Patch.

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