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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

With many ongoing marketing initiatives, whenever you see a boost in performance, it is fair to be wondering: was it that Facebook post that did really well, or are they all coming from the petition you’re running? . Maybe they heard about you on Facebook, or they signed a petition and you sent them an email. We’ll get to that next.

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Using Facebook Groups for Deeper Engagement with Audience or Your Peers

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: Facebook Groups can be used to help build communities and for deeper engagement and learning with your audience or peers. Facebook had recently revamped its Groups, and it seemed like the perfect place to take the conversation for a spin. We dropped the formal book club structure (Week 2: Question 3 ….”)

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How To Build a Framework for Omni-Channel Success

Allegiance Group

It requires a mindset shift and a commitment from your organization to make structural and programmatic changes to do it well. For instance, an email can contain more text and multiple links, while a Facebook ad requires snappier copy and a singular call to action (CTA). Adopting omni-channel practices is a long game.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

For now, LinkedIn Pages outperform Facebook and Twitter in organic reach and engagement. These numbers are based on the performance of Nonprofit Tech for Good, and of course, vary depending upon how your nonprofit uses Facebook and Twitter. And while that may sound low, it is double the rate of Facebook Pages. LinkedIn Pages.

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Board Engagement: Dispelling Myths And Embracing Transformative Truths

Bloomerang

Unmasking the myths Myth 1: “Too much process and structure make us feel too much like a business.” Let’s focus on the benefits of being structured and efficient in our work. You can follow me on Instagram and other social media platforms: Facebook , YouTube , LinkedIn , Pinterest. There is no in between.”

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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

Social Media: To effectively promote your monthly giving program on social media, you’ll need to create a series of promo graphics that are properly sized for Facebook, Twitter, LinkedIn, etc. Facebook has the highest ROI and it is worth investing $100-500 in a test advertising campaign for your monthly giving program.

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Strategic Spontaneity: How the Humane Society Got 21,000 Shares of Campaign Message on Facebook In 48 Hours

Beth's Blog: How Nonprofits Can Use Social Media

It is a nonprofits dream – to have its advocacy campaign messaging go viral on Facebook or social media channels. Our Farm Animal Protection campaign posted the quote in the form of an image post on their Facebook page (275k fans). and a Facebook share graphic was born. They got 18,000 shares in under 48 hours.

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