Memejacking: Does Your Nonprofit Dare?
Tech Soup
APRIL 6, 2015
The Dress became one of the most quickly viral memes that the Internet has ever seen. Meme Me Up, Scotty. Memejacking is simply a type of newsjacking that connects your communications to a meme — that is, a pop culture trend. As communications tactics go, memes are cheap and easy to make. Engagement. … 2.
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