Nonprofit Tech for Good

DECEMBER 3, 2020

billion monthly active users , Facebook is the largest social network in the world. Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis and thus Facebook should be your first priority in your social media strategy. 1) Set up your nonprofit’s Facebook Page to make a good first impression.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 4, 2013

No doubt you’ve taken a “ selfie ,” a self-portrait taken with your mobile phone camera and shared on Facebook or other social media channels. Recent research suggests that taking and posting too many selfies on your Facebook profile (or other social channels) can be damaging to your relationships.

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Tech Soup

NOVEMBER 28, 2016

If you're a seasoned digital marketer, you've probably noticed Facebook's organic reach has been declining steadily over the last four years. As a result, more and more content is being produced; Facebook says on average, 1,500 stories can appear in someone's news feed when they log on. Organic reach dropped to just 6.5

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Tech Soup

APRIL 2, 2015

Besides being an amazing charity, Gentle Carousel has a monumental Facebook presence for a completely volunteer-run operation. The photo of Faith with Magic along with her story has 5,302 likes, 1,007 shares, and 1,948 comments as of this writing. The Gentle Carousel Facebook page has more than 202,500 likes. Tell a Story.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 4, 2017

Quit Facebook or other social media? Blogger Vu Lee, who wrote the forward to The Happy Healthy Nonprofit , offers up 9 tips for self-care , including downloading a chrome plugin that replaces 45 with photos of kittens. Anita Jackson, Momsrising, shared the above apology from NPR on its Facebook. What to do?

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Be sure to use compelling photos and other visuals. For example, use Twitter lists to track alums and subscribe to their Facebook updates. You might also consider setting up a Facebook Group just for alumni and encourage them to share this information. Use Nostalgia (old class photos) to Spark A Trip Down Memory Lane.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 28, 2015

This weekend, I got to spend some time at a beautiful conference center on Falling Leaf Lake with 140 grassroots environmental organizations, all grantees of Patagonia, at the Tools for Grassroots Activists Conference. The Hold A Sign Meme. The “Hold A Sign” meme has been around for almost ten years.

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Nonprofit Tech for Good

JANUARY 14, 2013

Despite popular memes that social media is “Free!” Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), premium services (WordPress themes, Flickr Pro, Facebook custom Tab generators, etc.),

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M+R

MAY 10, 2021

Read time: 6 minutes. Video-first platforms like YouTube have provided auto-captioning for quite some time now, while Tiktok launched it in April of this year and Instagram is testing functionality in Stories. For text-heavy platforms like Twitter and Facebook, link sharing may be a major part of your social media presence.

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Tech Soup

APRIL 6, 2015

If you somehow missed #TheDress, here's the scoop: One day, someone posted a photo of a dress to Tumblr and asked if people thought it was white and gold or blue and black. The Dress became one of the most quickly viral memes that the Internet has ever seen. Meme Me Up, Scotty. Memes travel within all age groups.

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Care2

OCTOBER 17, 2012

As voters watched the heated 2012 Presidential debates last night, there was a flurry of discussion and commentary happening on social networks like Facebook and Twitter. Within seconds the hashtag #Bindersfullofwomen and meme was brought to Internet life. As of this morning, the page has over 290K people who have "Liked" the page.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

This could be as simple as “If we post more links on Facebook with the embedded link tool, we will increase our reach” or any of the items that Mari Smith suggests you measure on Facebook. Establish A Singular Variable: Don’t try to test more than one variable at a time – just pick one thing to test.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

If you have been following me on Twitter, Facebook, this blog or other social media channels, you know that my father passed away several weeks ago. With that said, it is difficult to make time for learning when you have a big, hairy to do list breathing facing you or in this case when grief is involved. Fundraiser.

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Get Fully Funded

SEPTEMBER 6, 2022

Yes, there will always be times when spur-of-the-moment posts are best. The best way to make sure you’re saying the right things at the right times is to create and use a nonprofit social media plan. Photos and video will help your passion will come through. Memes, stories, photos – anything that causes a laugh or a smile.

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Nonprofit Tech for Good

DECEMBER 14, 2022

History: Simply being around a long time has some cachet and may mean you have access to historical wisdom, knowledge, and records. Donors could be featured in your email newsletter 1x or multiple times. Photo and Bio. Does your organization stream live on Instagram, YouTube, Vimeo, or Facebook?

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Get Fully Funded

AUGUST 10, 2021

And with limited time and money to spend on raising money, you need something you can manage easily and that will bring in the kind of money you need. Any fundraising event takes time to plan and effort to pull off successfully. A meme got my attention recently on Facebook. Which one should you choose?

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Get Fully Funded

OCTOBER 23, 2022

That’s usually when they start complaining and say that Giving Tuesday is a waste of time. They ARE wasting their time by showing up at the last minute, lamely posting a link asking for money. That gives you enough time to think things through and dig into the details of your campaign, like: 1. They shouldn’t even bother.

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Have Fun - Do Good

SEPTEMBER 18, 2008

Between the internet strategy teleseminar for the San Francisco Writing Conference I did on Monday, the blogging presentation I did for the Oakland branch of Ladies Who Launch on Tuesday, and the consults I had with individual bloggers on Wednesday and Thursday, I've been asked several times this week: "How do I increase my blog traffic?"

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

Fear that it will take staff time, there will be little return, and the return will not be as easily measurable as, say, a direct mail piece. I like to think about this in terms of the amount of time per week ( How much time per week does it take to do social media? ) Especially in this economy. and what you can achieve.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2015

Photo by Social Misfits. Kevin McSpadden, Facebook. Storify with Tweets and Photos. Kevin McSpadden is the director of marketing and brand strategy at Facebook, joining the company 18 months ago. He is working on a social good strategy for Facebook. The speakers included: Amanda Kelso, Instagram.

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ASU Lodestar Center

OCTOBER 2, 2013

Here are four ways nonprofit organizations can improve their marketing efforts while also spending less money and less time on the issue: Do Your Research. Analyze your nonprofit organization using Facebook Insights data to understand your core audience and its wants and needs. Donate their time at volunteer events?

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Whole Whale

MAY 8, 2020

Maybe you’re setting up a Facebook campaign for the first time, or maybe you just can’t remember the difference between a meme and a GIF. For instance, you’d do this if you wanted to give credit to that true friend who took that photo of you from all your best angles. Chatbot is also very prevalent on Facebook Messenger.

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Connection Cafe

MARCH 28, 2018

We send out action alerts, blog passionately, share petitions on Facebook and upload videos highlighting the stakes involved in our various policy fights, all intended to spark people to take action. Digital tools give all of us the power to organize campaigns on short notice – all we need is time and passion.

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Whole Whale

DECEMBER 9, 2023

We all have hundreds of ideas for content to post on social media… until it’s actually time for us to post something to social media. And as New York City Ballet co-founder George Balanchine once said, “ My muse must come to me on union time.” Respond in near real-time when people are actually having a discussion.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 27, 2012

Rajen, who still works as an ICT consultant – dividing his time between work projects and his coffee farm in the hills of Coorg , still continues to use technology for social change. He and Rufina worked together on a project supported by the Nasscom Foundation that helped trained girls in animations skills so they could find jobs.

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NTEN

MAY 27, 2010

It's time to go beyond listening and responding and get into several key areas: monitoring , running bold campaigns , adding video , and fundraising in online social networks. BAM, time to tell the story. Get them on Facebook and Twitter. Take the time to build your fan base and trust -- they'll defend you naturally.

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Care2

JULY 2, 2009

link] Bit.ly: A URL shortener that tracks information such as number of clicks, traffic sources, and at what time the clicks occur. Think of it like eye-witness reports of breaking news, photos and videos from big events, and links to the hottest memes of the day. It also tracks if the target responds to your petition.

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Connection Cafe

FEBRUARY 13, 2018

Let’s start with the big question: is Facebook worth it? But for organizations themselves, organic Facebook outreach (posting content and hoping that followers will share it) hasn’t always yielded much in the way of results, at least in the short run. Take advantage of Facebook’s emphasis on video.

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Tech Soup

FEBRUARY 14, 2014

TechSoup’s web content developer, Wes Holing, is a big fan of Pixlr Editor free online photo editor from Autodesk. It’s the simplest tool I‘ve found to add a caption to an image to make an Internet meme. Pixlr-o-matic is a free online tool that adds special effects, like making photos look antique.

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NTEN

MAY 15, 2012

Facebook literally puts a human face on the LGBT civil rights movement. When I share photos of my partner and I and a far-flung friend “likes” those posts, her entire network of friends now knows that she knows (and apparently likes) someone who is gay. Or any number of viral memes and images that inspire laughter, joy, and hope.

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