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Facebook Group vs Facebook Page: Which One Should You Use?

CauseVox

If you’re part of an organization or business, or even just an individual with a blog, chances are you know that you need a presence on Facebook. But navigating the best way to share your message on Facebook can be…overwhelming. This guide will help you understand the two main ways of using Facebook: a page and a group.

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10 Threads & X Best Practices for Nonprofits

Nonprofit Tech for Good

In the 19 years since we’ve been through multiple early adoption phases of new social media — first Facebook and Twitter and then LinkedIn, Instagram, Pinterest, and Tumblr. It’s during those early months, and sometimes years, when your nonprofit is most likely to experience the fastest organic growth rate of new followers.

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Early guidance on Threads, Meta’s answer to Twitter

M+R

It offers a solution for campaigns and orgs looking to post links and focus on rapid response and breaking news. We know from our media advocacy campaigns that Twitter offered a public gathering place for journalists, thought leaders, and influencers to exchange ideas and comment on the news cycle. We think Threads can fill that gap.

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What iOS 17 Tracking Changes mean for Digital Fundraising

M+R

These are Google ads, Facebook advertising, and Google display network. Apple’s stated reason for rolling out Link Tracking Protection is to protect the privacy of its users (but I’m sure it doesn’t hurt that it inhibits Apple’s competitors like Google and Facebook). This is the purple highlighted portion “gclid=EXAMPLE”.

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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

billion monthly active users , Facebook is the largest social network in the world. Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis and thus Facebook should be your first priority in your social media strategy. 1) Set up your nonprofit’s Facebook Page to make a good first impression.

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Tips to Beat Declining Facebook Reach

Tech Soup

If you're a seasoned digital marketer, you've probably noticed Facebook's organic reach has been declining steadily over the last four years. As a result, more and more content is being produced; Facebook says on average, 1,500 stories can appear in someone's news feed when they log on. percent in March 2014.

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Accessibility on Social Media

M+R

The good news? As video content on social media continues to reign supreme and audio-only content, spurred on by Twitter Spaces and Clubhouse, grows, it’s important for nonprofits to prioritize accessibility when publishing content online. Captions . Captions are an important tool to make sure your content can be widely consumed. .