Nonprofit Tech for Good

MAY 8, 2020

Digital storytelling enables nonprofits to tell their stories across multiple media, potentially in multiple languages, and to reach unknown readers and viewers through the power of tagging and amplification. 4) Fundraising.

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Nonprofit Tech for Good

JUNE 18, 2024

In the 19 years since we’ve been through multiple early adoption phases of new social media — first Facebook and Twitter and then LinkedIn, Instagram, Pinterest, and Tumblr. Write posts in clear, concise language. routine that nonprofits have had to enlist when growing a new community on a new social media platform.

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Practice Social Media Profile Nonprofit 184

Get Fully Funded

FEBRUARY 25, 2024

In fact, the letter made this particular donor feel so good that she shared it on Facebook! Acknowledge the donor for their gift – You’ll find the specific language in the 2 nd paragraph, along with how that gift will impact the organization’s ability to fulfill its mission. Element #4: Hero language.

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Byte Technology

JULY 4, 2017

For those users who like to put images on their site, a bit of frustration often ensues as, by default, multiple images appear right next to each other when added at the same time. First create a new post or edit an existing post where you want your images displayed.

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NonProfit Hub

APRIL 17, 2024

Then, strategize ways to match your language, tone, and style to your audience’s interests. Build an inclusive online community by adding these elements to your blog posts: Images with diverse individuals that reflect the demographics represented by your nonprofit’s supporters and beneficiaries. Simple language free of jargon.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 7, 2010

Image from Humane Society. What is Your Nonprofit’s Holiday Content Strategy for Facebook? What is Your Nonprofit’s Holiday Content Strategy for Facebook? Recently, I noticed a trend on what major retailers were doing on their Facebook pages for the holiday season. by Carie Lewis. Identifying a Trend.

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Content Facebook Strategy United States 105

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 11, 2011

Note from Beth: Alison Zarella is the co-author of the recently published “ The Facebook Marketing Book.&# I received a review copy from O’Reilly. Alison will join the Zoetica Salon today and answer your nitty gritty Facebook questions. Focus on quality, not quantity on Facebook. Any guidelines?

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Advice Facebook Content Create 122

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2018

And while the bulk of nonprofits put most of their resources into Facebook ( whether Facebook is perfect or not ), there are many nonprofits effectively using Twitter and leveraging the platform for social good as well as their staff and leaders. My colleague, Neil Parekh, created a Twitter Moment with some tips and resources.

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Twitter Poll Museum Charlotte 144

Get Fully Funded

JULY 9, 2024

This includes using alt text for images, providing captions for videos, and ensuring keyboard navigation is possible, among other accessibility updates. Use clear and concise language, short paragraphs, and bullet points to make your content easy for online readers (and search engines) to digest. Prioritize accessibility.

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Strategy Online Search Social Media 59

M+R

MARCH 14, 2024

In 2021, the Museum sent 10 separate email sends, three Facebook posts, and didn’t do any paid advertising. We tested different angles on how to present the Museum’s mission in the context of Pi Day to see what would resonate most with folks, as well as images and taglines for the campaign.

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Giving Museum New York City San Francisco 105

Nonprofit Tech for Good

SEPTEMBER 10, 2013

The website templates include social media integration and fees are as little as a $8US a month for a website absent of advertising and some templates are offered in multiple languages. 5) Create a Facebook Page. To easily create a Facebook cover image, go to PicMonkey.com > Create a collage > FB Cover.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 17, 2020

We use natural language processing, a machine-learning technique, to generate a summary of topics and sentiment of individual news stories. It cross-references words with its database of more than one million tagged and scored words, phrases, and images in 25 languages.

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Benefit Fundraising Retention Conversation 65

EveryAction

SEPTEMBER 20, 2016

To truly understand the value of a tweet or Facebook post, you have to determine ahead of time exactly what sort of action you hope someone will take when they see it - click, share, sign up, donate, retweet, etc. Experiment with different tacts when writing headlines + preview language to determine what draws your social audience to click.

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Metrics Social Media Measure Media 100

Top Nonprofits

MARCH 16, 2022

This includes the type of language you use, the message you send, and the visual representation of your organization. Some of the most important responsive features to look for include the following: Images resize with the screen size. Images and text should be distinguishable from their backgrounds. Share This Post!

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Websites Nonprofit Audience Mobile 115

Michael Stein's Non-profit Technology Blog

FEBRUARY 7, 2008

The other day I noticed one of my clients had an account on Facebook and I asked her how she was using it. Impossible - who will read each of those postings to keep an eye out for inappropriate language or content?" These managers believe they currently have control over the organization's image and they don't want to loose it.

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Images Online Language Profit 45

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

This could be as simple as “If we post more links on Facebook with the embedded link tool, we will increase our reach” or any of the items that Mari Smith suggests you measure on Facebook. Images: Images convey more than mere text, shapes, and colors. Words : Language is tricky. Don’t just guess.

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Test Impact Experiment San Francisco 117

Get Fully Funded

NOVEMBER 14, 2022

Use Normal Language in Your Story A long, drawn-out, flat story with a bunch of numbers and statistics and jargon is not a good way to convey your message and your needs. Some of the most compelling images and videos are snapped in an instant on a smartphone. Did you recognize the five elements in our story? Look at her eyes.

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Storytelling Fund Raise Music 139

M+R

MAY 10, 2021

Maybe you’ve made a language guide to be mindful of how your chosen words may fall short of respectful representation. Over the years, platforms like Instagram and Twitter have added increased functionality when it comes to adding alt-text to images uploaded into their feeds. These are all excellent and necessary steps. Link Sharing.

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Social Media Accessibility Media Social 128

NetWits

JANUARY 11, 2011

Ten years ago there was no Facebook, Twitter or YouTube. But now over 300 million people log-in to Facebook daily, Twitter supports over 50 million tweets per day, and 2 billion videos are watched every day on YouTube. ammado supports 76 currencies and 12 languages. It’s amazing to watch technology evolve. Amazing stuff.

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Social Media Social Media Site 272

Eric Jacobsen Blog

JUNE 21, 2023

Image Credit: Ryan Plomp via UnSplash Today, I feature an interview with Debbie Laskey , MBA. About a decade ago, there was a joke in marketing circles that leaders did not take social media seriously and asked a teenager (often, a relative) to handle their Facebook, Twitter, and YouTube accounts. Content will be consistent.

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Experiment Leadership Impact Amazon 52

Media Cause

JULY 19, 2022

Write in plain language that users of all audiences and cognitive abilities can comprehend. . Use alternative text (or alt text) in your images. Here are resources on how to add alt text for Facebook , Twitter , Instagram , and LinkedIn. Screen readers identify different words with capitalization.

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Social Media Accessibility Media Social 52

DNL OmniMedia

JANUARY 17, 2024

For example, you could create a short promotional reel for Instagram and a well-designed graphic and caption for an informative Facebook post. For instance, if you’re featuring a cooking class, you might show off images of the completed dishes while promoting the instructor’s culinary expertise and accomplishments. Sponsor connections.

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Game Marketing Change Tips 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 9, 2013

How about Facebook friends in India? Just because you can translate a Facebook status update from English into Cantonese using a Google tool doesn’t mean that you should, nor is it an effective part of an international social media strategy. What language are you speaking? The same is true for many other languages.

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Social Media International Media Social 106

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2017

Right now it is difficult to discover bots, but after a bit of research I found a few examples of nonprofits making use of Facebook Messenger platform. Climate Reality is using a bot on its Facebook Brand Page. There are bots that are self-training using AI language. The Complete Guide To Creating a Facebook Messenger Bot.

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Script Ethiopia Nonprofit Facebook 106

Pamela Grow

JUNE 28, 2023

A study by Edgerank Checker found that Facebook posts from nonprofit Pages only reached an average of 7.7% In fact, the average engagement rate on Facebook for nonprofit posts is a mere 0.08%. Your header image: This is the graphic that appears at the top of your message. billion by 2025. of their total audience. It depends.

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email Rate Social Media ROI 52

Greater Giving

FEBRUARY 2, 2023

Many people rely on Facebook or Twitter and think they’re done. Use the same language in all of your communications so people recognize what’s coming from where without having to read a ton of text before making a decision about whether or not they want to bid on this particular item (or product).

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Mobile Tips Summary Money 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 18, 2012

He posts links to his “tribe” on Facebook,Twitter, and Tumblr- His friends “like”, “retweet”, “repost” bythe hundreds…many purchase. Edna loves her smart phone, particularly to take picturesand share with her friends and family on Facebook. A Danish friend sees this and translates the image into three languages (she’s a“Charlie”).

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Network Denmark Paypal Cancer 103

Get Fully Funded

AUGUST 8, 2022

Nothing is more boring than boilerplate language: “Your donation will help us bridge the gap between mental illness and health care”. Whether you are asking for money or in-kind donations, the “why” should also include beautiful, powerful images of the recipients of the item you are asking for. Show stunning and powerful images.

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Get Fully Funded

JANUARY 26, 2021

Captions provide details about the images and how they reflect your organization’s work. Avoid an overly sweet or flowery language or imagery. There are many sites with free and low-cost images and music. Facebook loves longer videos, at least two minutes, and many viewers will invest time in a longer video.

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Video Giving Fundraising Script 98

sgEngage

AUGUST 28, 2023

For example, when asking for donations at Christmas , you might focus your messaging on the season of giving or use religious language if that aligns with your target audience’s values. If your supporters are most active on Instagram, don’t run your social media contest on Facebook. Thank donors and volunteers often.

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Campaign Tips Fundraising Contest 85

AccelEvents

AUGUST 25, 2020

Because you are not present in person to take in the mood in the room, and people no longer have body language cues to work from, you will need to help people get into the networking spirit. . Depending on your event and its audience, Facebook and Instagram are great places to start. Advertise the Opportunities.

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Virtual Network Avatar Hype 98

Nonprofit Tech for Good

DECEMBER 12, 2011

Some common metrics to monitor are website traffic, blog traffic, e-newsletter subscribers, Facebook fans, Twitter followers, online dollars raised, volunteers, and event attendees. Basic knowledge of Hypertext Markup Language (HTML) will make or break your social media campaigns. Like them on Facebook. Learn Basic HTML.

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Social Media Media Avatar Social 209

Care2

DECEMBER 18, 2012

Instagram caused a fire storm on Monday after they pulled a bait-and-switch in their Privacy Policy and Terms and Service that claims "a business or other entity may pay" Instagram for users images without any compensation or notification. We are working on updated language in the terms to make sure this is clear."

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Policy Photo Language Facebook 64

Amy Sample Ward

FEBRUARY 19, 2011

If web users knew of someone else who needed help, 44 percent would ask other people in their social network to contact authorities, 35 percent would post a request for help directly on a response agency’s Facebook page and 28 percent would send a direct Twitter message to responders. Social media, like all technology, is developed by people.

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Disaster Social Media Haiti Media 206

Top Nonprofits

DECEMBER 28, 2021

In my experience working with nonprofit clients, I’ve learned how much people want to be able to have one icon or image that shows the whole who, what, why all at once. You also have colors, fonts, language and photography to help people understand what you do. Using Facebook Challenges to Engage Supporters. It makes sense.

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Movie Nonprofit Photography Podcast 64

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2019

Source: AI for Lawyers (Click image for larger version). ” Think Alexa, Facebook Messenger Bots and other Chat Bots, etc. They use machine learning combined with Natural Language Processing (NLP). NLP is programming code that allows computer to “talk” to humans via text or voice.

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Voice Activities Activism Active 73

Connection Cafe

DECEMBER 1, 2017

Make sure that the images on your landing pages are relevant and related to the content. Images that are out of place or have no relevance to the purpose of the landing page will not make visitors want to sign up for your email list. Each should use first-person language that makes visitors feel like they’re in control.

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email Build Guide Social Media 29