New Email Tests Improve Clicks, Slow Exiting
The NonProfit Times
MAY 23, 2024
Fundraisers have other metrics available. Any number of variables can influence these metrics. We regularly test the wording of our call to action to see what works best, whether it’s ‘Save Lives’ or ‘End Cruelty’ or something else,” said Sparenberg. And the only way to know is to test.”
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