sgEngage

NOVEMBER 20, 2024

By actively bringing together different departments and leading discussions around revenue diversification, you can set measurable goals, evaluate the ROI of each funding source, and make informed decisions about where to invest time and resources. For example, a school could sell their exclusive curriculum to other schools.

Professional 98

Professional Fund Model Build 98

Nonprofit Tech for Good

DECEMBER 20, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. All the while, you’ve got to measure, track and re-adjust. Finally, you must measure ROI.

Social Media 189

Social Media Foundation Media Examples 189

Nonprofit Tech for Good

DECEMBER 5, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. One of my goals for 2011 is to better track the amount of time I spend on social media posting, planning, etc, and measuring that against actual engagement, as measured by: donations (via special source codes) and engagement (comments, reTweets, etc).

Social Media 209

Social Media International Interview Media 209

Candid

MARCH 17, 2025

For example, when Trust for Public Land, funded by the Walmart Foundation, paired diverse community members to plan local park events together, the trust left the participants to decide on goals, choose a location, invite their networks, and create a program that would promote friendly interactions.

Difference 104

Difference Work Attitude Measure 104

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business. The Four I’s of ROI.

ROI 104

ROI Social Media Media Social 104

Nonprofit Tech for Good

FEBRUARY 1, 2011

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. With specific social media campaigns, it is easier to have specific goals and measure whether or not you met them with the time allotted. I am working to pitch hiring someone else, so I can better support the organization’s brand online.

Social Media 190

Social Media National Media Interview 190

NTEN

OCTOBER 24, 2012

Whether the initiative is purchasing smart phones for staff or replacing your accounting system, measuring the Return on Investment (ROI) should be a key aspect of your decision. While "measuring ROI" may seem like a daunting task, it can be broken down into a few simple steps which are feasible for projects of all sizes.

ROI 75

ROI Measure Project Technology 75

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean?

ROI 91

ROI Examples Results Social Media 91

sgEngage

MARCH 15, 2024

Unless you measure your nonprofit’s performance, it’s impossible to know where you are succeeding and where you need to focus future efforts. There is no one-size-fits-all approach to measuring performance, but every successful fundraising team should have the ability to assess and refine its data.

Measure 115

Measure Help Analysis Metrics 115

Nonprofit Tech for Good

FEBRUARY 14, 2019

The key, though, is doing it in a way that delivers maximum ROI. Running Facebook fundraising ads is an excellent way to reach your target audience and optimize for donations while generating data that allows you to measure your success. This should generate enough data to give you a good sense of your cost per action and ROI.

Facebook 233

Facebook Fundraising ROI Metrics 233

The Storytelling Non-profit

JANUARY 24, 2022

Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. One of the best storytelling tips I can give you is to set yourself up for measurement success from the very beginning.

ROI 67

ROI Storytelling Measure Story 67

TechCrunch

DECEMBER 19, 2022

It involves taking a systematic approach to measuring your current content’s status and actively guiding content creation to achieve your stated goals, such as increasing sign-ups for a newsletter or increasing conversion rates. But how does that translate into a return on investment (ROI)? This makes measuring ROI tricky.

ROI 93

ROI Content Government System 93

sgEngage

AUGUST 8, 2022

Return on investment is a metric that measures the profitability of an investment, giving you a way to compare the yields of investments and make more effective financial decisions. ROI is usually shown as a percentage calculated by dividing the net profit or loss by the initial cost. What’s the ROI, for example, of your annual gala?

ROI 96

ROI Campaign Gift Fundraising 96

Byte Technology

DECEMBER 15, 2021

That makes it challenging for the agency to show adequate ROI or valuable conversions to their client when there is no strategy behind the advertising spend. Your marketing and competition analysis should clearly display marketing and advertising channels that have given you the best ROI. Now you see your ROI and who your customer is.

Marketing 246

Marketing Analysis ROI Goal 246

TechImpact

OCTOBER 30, 2014

For example, donating money to charities that are associated with that great story or narrative. While the ROI of storytelling is a difficult one to measure , what’s important to understand is that it does work. Another example story to tell is how your nonprofit got its start.

Brain 245

Brain Storytelling Story Nonprofit 245

Kindful

AUGUST 12, 2021

For example, did you know that throwing events is one of the most expensive fundraising strategies? And if you don’t measure your ROI, you’ll never know if you’re actually making money or if you’d be better off focusing on more lucrative and less time-consuming strategies. . Factors to consider measuring event success.

ROI 62

ROI Measure Evaluation Goal 62

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

Social Media 116

Social Media Measure Action Media 116

Gyrus

OCTOBER 1, 2024

Justify the return on investment (ROI) of L&D initiatives. For example, if employees who completed certain training programs receive higher performance ratings, it suggests that the training is effectively building the skills necessary for success in their roles. Identify areas where employees may need additional support.

Analytics 64

Analytics Training Train Data 64

Nimble AMS

DECEMBER 18, 2024

For example, consider offering this campaign at the start or end of the membership year to generate interest and drive revenue. For example, during an anniversary celebration, offer a “Celebrate 10 Years with 10% Off” promotion. Understanding your objectives will help you effectively launch your discount campaign.

Associations 103

Associations Adopt Registration Tips 103

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

This week's theme is social media ROI. That's what I've been thinking, speaking, and writing about and have also recruited guest posts on this topic. As KD Paine, the queen of social media measurement says, yes we can measure social media and here's how. This week's theme is social media ROI. Tags: ROI.

Social Media 79

Social Media ROI Conference Metrics 79

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2008

I'm working up a presentation and workshop on ROI and NpTech for Legal Services Corporation TIG Conference in a couple of weeks. So, the most simplistic definition of Return on Investment (ROI) is the difference between cost and income (or quantified benefits) and expressed in dollar amounts or percentages. You cannot rely on being ???

ROI 74

ROI Measure Benefit Ratio 74

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2009

He's an example of one of my loose ties strengthened through online social networks. It's also an example of how online social networks can connect you to people in your professional area who may not have met and open the door to valuable informal learning. What can they measure w/Twitter? Alistair suggested a taxonomy.

Measure 90

Measure Twitter Tools Taxonomy 90

NTEN

MAY 17, 2011

Being new to this, we also had to determine how to measure the return on investment (ROI) of our ad buys, to help guide our efforts in the future. Let's use Facebook as the example. for the 785 clicks that turned into 281 conversions: Your actual ROI calculation will depend on the value you put on this conversion.

ROI 91

ROI Online Linkedin Analytics 91

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Today, I am moderating a panel at SXSW about Social Media Nonprofit ROI in the format of a poetry slam. A creative report on non-profits, social media, and effective ROIs delivered as poetry slam and expertly judged including interactive crowd participation. Come measure success. The panel will be in room 18BCD at 5: 00 PM.

ROI 77

ROI Social Media Slides Media 77

NTEN

JUNE 18, 2009

ROI -- or Return on Investment -- is a pre- and/or post-evaluation process and analysis of three factors: benefits, costs, and value of a specific technology purchase over time. ROI can help your organization avoid a technology purchase that is a huge mistake or avoid not investing in a technology that could return many dividends.

Measure 76

Measure ROI Technology Nonprofit 76

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. I shared case studies and tips for nonprofits on measuring efficiency and effectiveness and looking at tangible/intangible benefits. I think that is dangerous.

ROI 66

ROI Results Community Online 66

NonProfit Hub

JUNE 22, 2021

It’s evident that when you can show a donor the tangible return on investment (ROI) of their gift, you get a higher average gift and more frequent giving. It allows you to see which fundraising activities provide the highest ROI and contribute the most to your fundraising goals. For example: Program Efficiency. Donation ROI.

ROI 81

ROI Donor Fundraising Gift 81

Amy Sample Ward

FEBRUARY 26, 2012

For example, if you track just how many people come to your website, it doesn’t give you much action. The best of the guide book, though, is the inclusion of an example reporting form and a template to use in your own organization. I am a big fan of actionable metrics. What do you think?

Social Media 227

Social Media Metrics Media Social 227

Nonprofit Tech for Good

JANUARY 17, 2019

It’s an easy way to set measurable goals and to align your objectives with your daily posting. There’s no need to be active on all social channels if you don’t get ROI from them. 10) Measure success. Once you start using your content calendar, you will need to measure the effectiveness of your posts. 7) Tell your story.

Social Media 276

Social Media Calendar Content Media 276

Care2

MAY 27, 2009

While we’ve seen explosive growth in use of social networks ( NYT reported last week that time spent on social networks has exceeded that of emai l ) many organizations are asking how do you effectively deploy a social media strategy and what is the return on investment (ROI)? Here are a few examples.

Social Media 59

Social Media ROI Media Social 59

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

ROI 81

ROI Strategy Marketing Social Media 81

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Measure THIS! Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. The tricky part is, of course, measuring it. Measure success through awareness, not dollars. So how do I measure this?

ROI 50

ROI Social Media Measure Media 50

Nonprofit Tech for Good

OCTOBER 1, 2020

Examples: Make a second gift. For example, create a filter that includes all donors who have made a first-time gift. However, if you receive a small list daily or weekly and set aside 10 to 15 minutes each day or week, you can take small effective measures to retain these donors. Set up a drip email to do the work for you.

Retention 342

Retention Donor Nonprofit Gift 342

Connection Cafe

JUNE 25, 2010

Measuring the return on investment for any organizational effort is a standard of doing business. In a rapidly changing media landscape it can be overwhelming for organizations to know how to properly measure the various types of impact being made, especially when it comes to social media efforts. Author: Jordan Viator.

Social Media 51

Social Media ROI Measure Media 51

Care2

FEBRUARY 11, 2012

Wildfire , a social marketing platform surveyed a variety of marketers and found that marketers believe social media is valuable to increase brand awareness and dialogue but will soon begin to measure ROI from a more traditional perspective – attributable sales and costs. 41% say that is has reduced costs.

Social Media 75

Social Media Measure Media Social 75

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 18, 2012

In my forthcoming book, “ Measuring the Networked Nonprofit ,” co-authored with KD Paine, my favorite chapter was about the sense-making process of measurement – called “Measurement and the Aha! Source: Hot Button Studio. Moment—Using your data to tell stories, make decisions, and change the world.”

Measure 137

Measure Blended Chapter Picture 137

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Along with measuring against impact results, it is important to look at how much time has been invested. What are the right tools to help measure success? Earlier this month, the Ad Council hosted a webinar on the topic of social media ROI with three great social media minds to help us navigate these and other thorny online issues.

Social Media 122

Social Media Channel Difference Media 122