Media Cause

JULY 7, 2022

Search intent comes down to one thing: understanding the why. It’s important to understand why users are searching for your content or nonprofit. What is Search Intent? In this post, we will walk through the concept and strategy of understanding search intent, better known as the ‘why’ behind a query on search engines.

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Whole Whale

FEBRUARY 9, 2024

SEO – Search Engine Optimization – (if you don’t already know) is the practice of improving and promoting a website in order to increase the number of visitors the site receives from search engines. Basically, it’s about ranking higher in the search engine results for keywords related to your site.

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Tips Strategy Google Search 98

The MatrixFiles

DECEMBER 15, 2022

Matrix Group Creative Director Alex Pineda and Lead Front-End Developer Jaime Quiroz have suggestions for a few simple upgrades and updates you can make that will improve your user experience, give you more accurate data, and help you better serve your members. If you already have GA4 installed on your site ( bravo! )

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PDF Analytics Search Template 130

The MatrixFiles

AUGUST 24, 2023

I am in the business of helping associations and nonprofits create amazing member journeys. Or do they begin when the customer starts with a Google search, clicks on a link in an email, or has a conversation with a friend about something that they might need? Need help rethinking and retooling your member journeys?

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The MatrixFiles

MAY 21, 2021

When it comes to search engine optimization there’s one very important thing to always keep in mind: Google doesn’t like cute, Google likes clarity. . Two very important factors to consider for search engine optimization (SEO) when crafting your content are natural language queries and featured snippets. It’s actually a win-win! .

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Language Google Search Reflection 246

Byte Technology

APRIL 27, 2017

And yet, if your site has one of those always helpful “frequently asked questions” (FAQ) sections, so much time and trouble can be avoided for both the business owner and the person making a purchase. Fortunately, there are some really great plugins that can help you do so in a snap. Here are some good FAQ plugins to check out.

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Plugin FAQ WordPress Site 100

Bloomerang

FEBRUARY 1, 2023

Fundraising apps are helpful tools that drive your nonprofit’s fundraising campaigns by empowering you to pull in more donations, and there are hundreds to choose from. For example, a donor might use a mobile bidding app at your annual gala auction to bid on your nonprofit’s best prizes. Constituent search. Individual tasks.

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Org Raise Tools Help 85

The MatrixFiles

JANUARY 2, 2024

For example, if one of your goals is to make your organization’s join process better, your action plan might have these steps: Look at Google Analytics to see what kind of traffic the join page gets and where people abandon. Do some searches on your site. Is old content dominating the results? And so and so forth.

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Nonprofits Source

NOVEMBER 1, 2023

Take Coca-Cola for example. American Eagle Outfitters (which has upped its maximum match amount), The Hartford (which has doubled its existing match ratio), Chicago Community Trust (which has increased its donation limit and its match rate) are all great examples of this trend in workplace giving.

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.orgSource

APRIL 25, 2023

You don’t have to spend much time on the site to understand the difference between outstanding and dismal. Studying factual information will help you make better choices.” Selecting people with a genuine interest in your mission and vision and who are eager to help you accomplish your goals is a good way to avoid mistakes.

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Application Statistics Culture Job 221

Nonprofit Tech for Good

JULY 23, 2020

The Google Grant gives nonprofits $10,000/month to spend on ads in Google Search. These programs are designed to help you better understand your website traffic. . Example Conversions. Watching an important video on the site. Nonprofit Megaphone is Google Certified and supports over 300 nonprofit clients.

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The Fundraising Authority

MAY 8, 2021

This post will clarify any questions you might have and help you make the most of your grant! It helps your marketing budget go far without a digital advertising background. Our guide will remove any confusion and help you decide if Google Ads is right for your organization. It doesn’t take a lot to have a good site.

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Grant Google Search Application 152

NetWits

JULY 6, 2011

YouTube is the second most used search engine in the world. Knowing that a good portion of your supporters already participate on the social Web, and with the continued growth and popularity of social media, it’s very likely your nonprofit organization is focused on figuring out how to best utilize sites like Facebook, Twitter and YouTube.

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Forum One

MAY 28, 2024

Oregon Zoo Platinum – Website & Mobile Sites – Cultural Based in Portland, the Oregon Zoo is a prominent regional institution that receives around 1.5 million annual visits and helps protect more than 20 endangered and threatened species.

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Nonprofit Tech for Good

MAY 13, 2022

Let me give you an example. Data should inform and optimise your fundraising strategy , and attribution is a simple technique you can use to really help you get it right. You can use the data to identify the channel donors came through, for example, or get a sense of which campaigns and messages are performing best.

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Get Fully Funded

JULY 9, 2024

A robust online strategy not only enhances fundraising opportunities but also helps communicate your organization’s mission more effectively. We’ll outline five proven strategies to get your nonprofit noticed online, helping you attract more supporters and drive greater impact. Consistent branding helps build recognition and trust.

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Strategy Online Search Social Media 59

Qgiv

JUNE 29, 2021

We’re here to help! To make posting easier, we’ve rounded up some of our favorite time-saving tools to help you create the best nonprofit social media campaign ever. Scheduling software can make posting on social media far less time consuming and help you stay organized. Emojipedia’s search tool is a big time saver!

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Social Media Tools Media Create 89

fusionSpan

SEPTEMBER 24, 2024

In a world where having an online presence is vital, your association must consider how every digital touchpoint can help attract and retain members. According to that same report, associations commonly pay to advertise on Facebook, LinkedIn, and search engines. Improve site speed. Craft compelling ads.

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Associations Digital Strategy Search 52

Nonprofit Tech for Good

AUGUST 9, 2021

To begin, and this is important, your nonprofit should conduct a search on LinkedIn to see if a page already exists for your organization. For example, Plan International’s website : 2) Post 2-3 times weekly to your LinkedIn Page and respond to your followers. For example: 1. Curated content relevant to your mission.

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Nonprofits Source

FEBRUARY 22, 2024

With our guide, you’ll be well prepared to create a content strategy for your site, whether you’re migrating from a different CMS or starting from scratch. To help you figure out your goal and audience, answer the following questions: Why do you want to start a WordPress site? Brand your site to your nonprofit.

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WordPress Content Strategy Create 52

Achieve

SEPTEMBER 5, 2024

The best association management software providers will simplify this process by offering secure data analytics and reporting tools to help you collect, organize, and analyze member insights. For each segment, create a persona to help you visualize those members. Consider search engine optimization (SEO).

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Online Associations Metrics ROI 52

Nonprofit Tech for Good

DECEMBER 13, 2018

She also writes about digital marketing with helpful and actionable advice on Wired Impact’s nonprofit marketing blog and for their online guides. Are you getting that sinking feeling that your nonprofit’s website isn’t helping your mission as much as it could? 1) Website traffic isn’t great—the quantity or quality.

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Nonprofits Source

DECEMBER 13, 2023

Every day there are 70,000 health-related searches per minute. Healthcare SEO marketing describes the process of optimizing a healthcare website and its content to drive more organic search traffic. This enables more interested customers to find your organization online through improved search rankings. Hyper-relevance.

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Practice Marketing Strategy Search 52

sgEngage

JULY 22, 2022

Does your organization pop up at the top of the search engine results page for mission-focused searches, or do you have to dig through ten pages of obscure results before you see the first mention of your organization? Even though you want to create content that is optimized for search engines, real users should be top-of-mind.

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Tips Search Websites Nonprofit 99

Whole Whale

MAY 2, 2024

Meta descriptions and tagging Interns can be given assignments to clean up tagging and past content on platforms like YouTube or Pinterest which will help discoverability. Writing meta descriptions for main pages on your website is another good task that will help indexing of a website. Many eyes make for light work.

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International Program Ideas Data 98

Nonprofit Tech for Good

APRIL 3, 2022

Some individual board members may want to start with “easier” tasks like thanking donors, but eventually, they should be directly helping raise thousands of dollars annually. Pay for the admission or ticket fee for people who you think should attend your nonprofit’s events with the hope they’ll donate on-site or in the future.

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John Kenyon

MAY 1, 2019

A new type of website management tool known as Static Site Generators makes websites less vulnerable. In part one of this series , we explained the pros and cons of both tools to help nonprofits make an informed choice. There are static site generators in every programming language. This is part two of a series.

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Generation Site WordPress Template 52

Qgiv

JANUARY 4, 2022

For example, rather than needing to spend money printing out endless flyers for a direct mail campaign, you can easily plan and execute an email campaign instead for far less money and with a more sizeable return on your investment. An emergency campaign can help you raise the money you need to effectively deal with the problems at hand.

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Raise Ideas Online Help 98

Nonprofits Source

JUNE 24, 2024

Regardless of what type of back-to-school product you sell, it’s your job as a marketer to help potential customers wade through the never-ending options out there to find your company and make a purchase. You may notice you’re missing some key information about these customers that would help you better reach them.

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sgEngage

AUGUST 23, 2023

If so, you’re in good company — a whopping one billion searches per day are health-related! With individuals increasingly turning to search engines to help them understand health issues, user-friendly healthcare websites are more crucial than ever. This can help create a memorable connection with your audience.

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Websites Organization Tips Map 86

Nonprofits Source

APRIL 3, 2024

Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process. Leverage Search Ads On average, every person makes at least one Google search each day. Leveraging Google Ad Grants.

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Organization Online Influence Metrics 52

Neon CRM

NOVEMBER 30, 2023

The truth is that most inexpensive, lower-end website options are designed to support e-commerce sites, even if they’re listed as having “nonprofit options.” Trying to tailor these sites to support your organization can require custom coding, reconfiguration, and quite a few support tickets. Others do, too!

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Websites Practice Nonprofit Search 52

TechImpact

DECEMBER 16, 2013

Accepting donations, tracking volunteers , and promoting events are all done online and without a formal search engine optimization plan (SEO) plan, your nonprofit could be left out of a lot of online searches. Here are a few tips from iATS Payments to help your nonprofit get more attention and clicks online.

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Online Strategy Headline Search 268

Amy Sample Ward

AUGUST 28, 2011

As we all continue exploring the vast horizons of the internet and the social tools it offers, be sure to check out the applications that help you continue telling stories with the power of video, maps and more. And for good reason: I love tools that help make quality content and storytelling something that all of us can create.

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Nonprofits Source

SEPTEMBER 8, 2023

However, when site visitors navigate to your website, is it easy for them to find exactly what they’re looking for? This way, visitors who might land on a blog article or your donation form can easily find their way to another relevant page or resource that they’re searching for. However, don’t go overboard with the design!

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Nonprofit Tech for Good

APRIL 2, 2023

We’ve done the legwork and compiled the top ways Chat GPT and AI can help your team save resources, perform tasks, and raise more funds. ChatGPT may prompt you for more context, so providing as much detail as possible will help with the copywriting process and save you valuable time.

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Tools Fundraising Analytics Analysis 357

Association Analytics

JULY 27, 2021

Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked. This will help you determine which content to produce more of, which to tweak and which to sunset. Optimize your website : Make your search capabilities and access to your content easy.

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