Nonprofit Tech for Good

APRIL 5, 2012

The following is an excerpt from Chapter 6 of the recently released book Social Media for Social Good: A How-To Guide for Nonprofits. These basic LinkedIn Profile tips for nonprofit professionals serve as a foundation for when and if your nonprofit is ready to utilize LinkedIn Groups and Company Pages.

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Linkedin Profile Professional Tips 208

TechImpact

JANUARY 13, 2014

Its many tools and features left unused and ignored with so many other options available to nonprofits looking to advocate through social media. How does your nonprofit best utilize Facebook? Each part of your posted link is highly customizable; from the image to the headline, every part can be changed to your specifications.

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Facebook Social Media Headline Nonprofit 180

Bloomerang

APRIL 11, 2023

Instagram is especially useful for nonprofit event coordinators. A Bloomerang survey found that 44% of over 500 nonprofits surveyed said they’re active on Instagram. These tools allow your nonprofit event organizers to monitor social media chatter about your events and connect with supporters who are talking about it.

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Contest Headline Social Media Survey 90

Nonprofit Tech for Good

MARCH 17, 2020

For example: in a lead campaign for a homeless charity, a photo of two empty beds performed much, much better than an emotive photograph of a man living in homelessness. . Remove all the lower performing ads, and test different headlines on the best ads. Let the different headlines test for a week.

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Test Facebook Charity Profit 332

Get Fully Funded

MARCH 14, 2022

If you want to go with WordPress, hire someone who understands your vision and has experience with websites for small nonprofits. For example, BigCreekRescueGA.org or CollegeBoundVA.org. For example, if your nonprofit is the Equine Rescue and Rehab Farm of South East Tennessee, don’t get errfset.org. Through your brand!

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Profit Websites Build Work 124

Nonprofit Tech for Good

APRIL 5, 2012

The following is an excerpt from Chapter 6 of the recently released book Social Media for Social Good: A How-To Guide for Nonprofits. These basic LinkedIn Profile tips for nonprofit professionals serve as a foundation for when and if your nonprofit is ready to utilize LinkedIn Groups and Company Pages.

Linkedin 114

Linkedin Profile Professional Tips 114

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. How can your organization apply this?

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Charity Lesson Marketing Digital 131

Pamela Grow

JANUARY 13, 2021

Here’s why: Donor retention continues to be the biggest problem in nonprofit fundraising. I predict that as many nonprofits see greater success with digital, they’ll abandon print. Small to mid-sized nonprofits will be at the greatest risk. The photos need captioning. Put the donor in the picture.

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Newsletter Donor Nashville Retention 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2017

Photo by Fuel Relief Fund on GlobalGiving. As nonprofits prepare for the upcoming giving season, many fundraisers are understandably concerned about donor fatigue. Dreadful disaster stories are still making headlines; isn’t the public tired of giving? I surpassed my giving budget for disaster relief giving.

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Puerto Rico Sierra Leone Disaster Donor 111

Classy

JUNE 16, 2021

To assist with participants’ success, nonprofits can create fundraiser toolkits that provide guidance both technically for the peer-to-peer fundraising sign-up process and strategically for outreach to potential donors. Showing your appreciation upfront helps to strengthen the fundraiser’s connection with your nonprofit.

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Fundraising Haiti Instructional Instruction 94

NetWits

MAY 31, 2012

If you run your nonprofit’s email communication program you’re likely always thinking of ways to get better. But with average nonprofit open rates at 13% and click-through rates at 2.1% To get you started, here are 5 follow-up email strategies from top nonprofits : 1) Related News of the Day. 2) Progress Update.

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Rate Technique email Open 172

Nonprofit Tech for Good

OCTOBER 31, 2011

The following is an excerpt from Chapter 1 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. Also, Defenders of Wildlife is listed as an “Example of Excellence” in the book. Also, Defenders of Wildlife is listed as an “Example of Excellence” in the book.

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Websites Design Practice Widget 238

NetWits

JANUARY 3, 2011

Nonprofits have become more sophisticated at driving traffic to their websites. For example, your organization may hold an annual golf tournament. Do you know if people are more likely to click through and register if they see a photo of the golf course, or one that connects them to your cause? What results have you seen?

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Rate Content Conversation Test 134

Connection Cafe

AUGUST 23, 2013

Let’s look at ways to make your event stand out from the crowd and grab some headlines. Photos that help tell your story. Great photos can help ensure your story gets picked up. Here’s an example from a small local event: We posted this story to the “Trib Local” (a Chicago Tribune local news blog).

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Headline News Maryland Cancer 39

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

I happened to stumble upon this funny tweet from Billboard that asks its Twitter followers to tweet with the hashtag #ReplaceGirlWithSquirrelInASong and gave the example “I kissed a squirrel and I liked it.” So not every nonprofit or social cause can employ humor in its tool box, but that is not the point here.

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Social Media Headline Media Social 102

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2018

The changes have also prompted nonprofits to reevaluate their digital strategies and make changes in strategies and tactics. But one thing I’ve been noticing about my friends on Facebook, particularly nonprofit professionals, is that they are signaling that they are spending less time on Facebook. Is it the BEST place for photos?

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Facebook Digital Strategy Social Media 77

Global Giving

MAY 22, 2018

With GDPR coming into effect in the European Union and privacy scandals making headlines, many nonprofit professionals are concerned about data protection. These guidelines can also inform the development of your nonprofit’s security policy, if you do not have one already. Need an example? The process can be intimidating!

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Data Open Source Policy Headline 52

NonProfit Hub

FEBRUARY 11, 2021

Make sure the subject line is an intriguing headline, not “April Newsletter from Our Charity.”. For very involved donors, create a photo book featuring both your mission and the way their family supported it (for example, photos from galas, volunteering or a named space in your building.) . Happily Married!

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Donor Gift Newsletter Headline 62

Get Fully Funded

NOVEMBER 2, 2021

Here are some examples: Feed your hungry neighbors. Component #2: A short paragraph that nudges the donor toward giving Once you’ve hooked people in with your headline, it’s time to fan the flames you’ve kindled in their heart with a very short paragraph designed to pull them in even closer. Give the priceless gift of education .

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Giving Design People Fundraising 119

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2013

Photo by Andrew Watt. And, lists are easy to create. X Number of Tips, Resources, Tools, Things, Shortcuts Lists : Anytime you can create content that has a headline like X number , it screams easy to skim and useful. Take for example, John Haydon’s ” 8 Ways To Get More Reach With Your Facebook Page.”

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Content Tools Bookmarking FAQ 105

NonProfit Hub

MAY 22, 2017

It could be a photo, a short story, an op-ed—anything. We’ve all seen those horribly clickbait-y headlines , which always seem to include “You’ll Never Believe What Happens Next!!” Instead of writing baiting headlines, try reorganizing your content to increase readability. Many nonprofits don’t have this luxury.

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Headline Content Associations Internet 44

Tech Soup

SEPTEMBER 7, 2017

For example, you could use a series of headlines from the local news such as this (again, fictional): June 9, 2017 — The Daily News: Shelter Takes in 87 Abandoned Dogs. Being a little creative when trying to find a way to engage the reader sometimes pushes you into using quotes from testimonials or headlines in newspapers.

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Storytelling Grant Missouri West Virginia 62

NonProfit Hub

JANUARY 9, 2015

5 Social Media Trends That Could Impact Nonprofits In 2015”. “20 15 Puppy Photos That Will Make You Just Die”. Don’t get me wrong, it’s important for your organization to pay attention to some trends—hell, we even published two of those headlines above (not the puppy one). Consider Disney and Target as great branding examples.

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Trend Benefit NPO Nonprofit 28

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

Measure Networked Nonprofit. The art of writing good teaser headlines is critical to getting more interaction. Engaging photos, especially of local places and animals work well. View more presentations from Beth Kanter. If the audience is local, it is important to framing content and issues for local geographic area.

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Facebook Change Profile Impact 114

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 10, 2008

Last week for WeAreMedia project, I put a call on Twitter for case studies, best practices, and links about nonprofits using social networking sites, including Ning. Nonprofits, support groups, and nonprofit professionals have found their homes on Ning. Build off your existing brand. s about more than raising money.

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Ning Interview Practice Community 76

Connection Cafe

SEPTEMBER 8, 2014

Make headlines and use social media to generate buzz. For example, instead of saying, “We’re having a fish fry this Friday,” how about, “At our fish fry this Friday, we’re going to try to break the world record for number of fish fried in five minutes!” The concept of “if you build it they will come” doesn’t apply here.

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Headline Fundraising Press News 46

Get Fully Funded

DECEMBER 4, 2022

Even though there aren’t as many people today reading actual newspapers or watching the 6 o’clock news these days, your local media still reaches a large audience of people in your community who need to know about your nonprofit’s work. The key to getting your nonprofit’s story in the news is building relationships with local journalists.

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Story News Press Local 122

Connection Cafe

MAY 28, 2013

Get ready to hear some great insights from an experienced marketing pro that has a passion for serving the nonprofit community and Blackbaud customers. There’s no magic answer to the ideal calibration of layout, copy, images, fields, offer and headline that drive the highest possible levels of donor acquisition. Is it WORN?

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Donation Online Donor Blackbaud 53

Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. Purpose of your nonprofit email newsletter Your email newsletter has a specific purpose. The right nonprofit email newsletter format. Random doesn’t cut it. Neither does boring. It’s meant to.

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Newsletter email Create Template 124

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2009

Photo by Esparta A few weeks ago I did a book giveaway for the Twitter Book. Readers from nonprofits who wanted to a chance to win a copy of the book had to leave a comment saying how they were using Twitter and how they hoped to improve their results. I look at Twitter search terms and then see if the terms are related to headlines.

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Twitter Cleveland Tips Search 50

Nonprofit Tech for Good

NOVEMBER 7, 2020

Now more than ever, nonprofits need to share stories of how they’re making the world better. A number of nonprofits are already doing an incredible job of this—and you can easily follow their lead. WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes.

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Channel Sierra Leone Story Digital 253

Tech Soup

APRIL 1, 2015

Voices are constantly peppering you with how to simplify your donation form, employ stronger calls to action, and use headlines that even a 15-year-old playing a video game wouldn't be able to ignore. But what about all the other ways visitors can engage with your nonprofit online? Mention your nonprofit. Website Actions.

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Build Online Donor Newsletter 36

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Trust me — I know them well because I used to be one.” Giller, a journalist, established the Seattle-based nonprofit as a destination news web site for environmental news, reports and opinion with a wry sense of humor. Take for example their coverage on food that is devoured by a devoted flock of foodies. Source: grist.org.

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Measure Policy Social Media Green 98

Pamela Grow

DECEMBER 14, 2023

With the all-important year-end giving season here, nonprofit professionals like you are busy developing the right messaging that will drive donations. Compare the following nonprofit year-end fundraising appeals: Our year-end fundraising campaign is right around the corner. What key ingredient is missing in the first example?

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Tips Storytelling Images Camera 59

Get Fully Funded

JUNE 11, 2023

Writing and mailing a fundraising letter to your donors is a popular fundraising strategy for nonprofit organizations. Before you decide to spend money on a mailing, it’s best to make sure your nonprofit is READY to be successful in the mail. Are You READY to Send a Fundraising Letter? Your gift of $10.87 Your gift of $21.74

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Fundraising Guide Mail Gift 111

Classy

APRIL 5, 2021

Nonprofits host their annual time-based campaigns throughout the year, but they often miss out on three specific, year-round initiatives that can live on without an end date and continue to generate income. 6 Quick Tips to Help Optimize Your Nonprofit’s Online Fundraising. DIY Peer-to-Peer Fundraising. Hide the progress bar .

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Campaign Fundraising Strategy Headline 64

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2006

Based on photo entitled " Gear " from Flattop341's Flickr Industrial Set. It will explain the problem that a widget may solve for a nonprofit blog, some examples of nonprofit blogs using them, and oh yeah, answer the age old question "What is a Widget? For example, linking a poll to a post on the topic.

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Widget Screencast Wikipedia Headline 61