TechImpact

JANUARY 13, 2014

Image courtesy of Inside Facebook. Its many tools and features left unused and ignored with so many other options available to nonprofits looking to advocate through social media. Its many tools and features left unused and ignored with so many other options available to nonprofits looking to advocate through social media.

Facebook 180

Facebook Social Media Headline Nonprofit 180

Pamela Grow

JUNE 28, 2023

A study by Edgerank Checker found that Facebook posts from nonprofit Pages only reached an average of 7.7% According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. of their total audience. So, what do you think?

email 52

email Rate Social Media ROI 52

Candid

FEBRUARY 23, 2023

Your nonprofit’s digital presence makes a huge difference in how well you’re able to engage supporters. This is where an effective nonprofit homepage becomes especially important; it’s not only the first landing page supporters see. Who does your nonprofit serve and how are you actively working to solve the challenges they face?

Effective 112

Effective Create Strategy Nonprofit 112

TechImpact

DECEMBER 16, 2013

Image courtesy of Vudu Marketing. Your nonprofit is only as successful as its reach, and in today’s internet focused marketplace your reach is driven by your online presence. Here are a few tips from iATS Payments to help your nonprofit get more attention and clicks online. Have other tips you’d like to share?

Online 268

Online Strategy Headline Search 268

Nonprofit Tech for Good

OCTOBER 31, 2011

The following is an excerpt from Chapter 1 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. Also, Defenders of Wildlife is listed as an “Example of Excellence” in the book. 11 Website Design Best Practices for Nonprofits. Use bold for headlines. Home Page Design.

Websites 238

Websites Design Practice Widget 238

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Image from Flickr by Xurble. This is an adaptation of the article “ Nine Valuable Marketing Lessons From a Nonprofit – Charitywater.org ” written for the KISSmetrics blog by Chloe Gray. With that in mind, here are nine marketing lessons other nonprofits can take away from charity: water. How can your organization apply this?

Charity 131

Charity Lesson Marketing Digital 131

Classy

JUNE 16, 2021

To assist with participants’ success, nonprofits can create fundraiser toolkits that provide guidance both technically for the peer-to-peer fundraising sign-up process and strategically for outreach to potential donors. Showing your appreciation upfront helps to strengthen the fundraiser’s connection with your nonprofit.

Fundraising 94

Fundraising Haiti Instructional Instruction 94

The Fundraising Authority

MAY 8, 2021

It’s no secret that Google Ad Grants is a fantastic resource for nonprofits. Google’s Ad Grant Program is one of the best resources out there for nonprofit organizations. Ad Grants is a program sponsored by Google that gives nonprofits free advertising credits on its Google Ads platform (text ads on search pages).

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Grant Google Search Application 152

Bloomerang

OCTOBER 4, 2021

Here’s an example: As you can see, the ratio of ego-centric to donor-centric pronouns is an astonishing 18:3. Look at the example above. There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb. There are no images to tell a story explaining why they’re sending this appeal.

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Question Donor Test Student 143

Nonprofits Source

NOVEMBER 3, 2017

The time has finally come to demystify Search Engine Optimization ( SEO) for nonprofits. Why nonprofits should be investing in SEO. Chapter 2: Nonprofit Marketing Strategy. Chapter 4: SEO For Nonprofits. For example, Place use to be limited to a physical storefront and the value of its location measured in foot traffic.

Beginner 91

Beginner Digital Marketing Guide 91

NetWits

JANUARY 3, 2011

Nonprofits have become more sophisticated at driving traffic to their websites. For example, your organization may hold an annual golf tournament. Does the color of the “Register Now” image matter? A white vs. red “Register Now” image is tested. Direct mail may use different friendly URLs to test response rates.

Rate 134

Rate Content Conversation Test 134

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

I happened to stumble upon this funny tweet from Billboard that asks its Twitter followers to tweet with the hashtag #ReplaceGirlWithSquirrelInASong and gave the example “I kissed a squirrel and I liked it.” So not every nonprofit or social cause can employ humor in its tool box, but that is not the point here.

Social Media 102

Social Media Headline Media Social 102

Get Fully Funded

MARCH 14, 2022

If you want to go with WordPress, hire someone who understands your vision and has experience with websites for small nonprofits. For example, BigCreekRescueGA.org or CollegeBoundVA.org. For example, if your nonprofit is the Equine Rescue and Rehab Farm of South East Tennessee, don’t get errfset.org. They invoke a mood.

Profit 124

Profit Websites Build Work 124

EveryAction

SEPTEMBER 20, 2016

Amy recommends testing different types of posts (a bold graphical image with copy vs a link with preview image + short description, for example) to determine which ones resonate most with your audience and produce the results you're hoping for. Goal: Website traffic Metrics: Clickthrough Rate, Visits. Ready to start posting?

Metrics 100

Metrics Social Media Measure Media 100

Saleforce Nonprofit

AUGUST 5, 2022

You’ll find it sprinkled throughout your social media feed and making headlines at the Cannes Lions International Festival of Creativity. Leaders at companies, global brands, nonprofits, and everyone in between are asking that important question: what is a purpose-driven company? It’s a good example of social innovation.

Companies 105

Companies Alaska Malta Philanthropy 105

Get Fully Funded

NOVEMBER 2, 2021

Here are some examples: Feed your hungry neighbors. Component #2: A short paragraph that nudges the donor toward giving Once you’ve hooked people in with your headline, it’s time to fan the flames you’ve kindled in their heart with a very short paragraph designed to pull them in even closer. Give the priceless gift of education .

Giving 119

Giving Design People Fundraising 119

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2018

The changes have also prompted nonprofits to reevaluate their digital strategies and make changes in strategies and tactics. But one thing I’ve been noticing about my friends on Facebook, particularly nonprofit professionals, is that they are signaling that they are spending less time on Facebook. Others, Linkedin.

Facebook 77

Facebook Digital Strategy Social Media 77

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

Measure Networked Nonprofit. The art of writing good teaser headlines is critical to getting more interaction. For example, one participant shared that they were concerned to post controversial content that their audience would not like, and to their surprise it resonated. A few examples: Kristin Rowe-Finkbeiner , Momsrising.

Facebook 114

Facebook Change Profile Impact 114

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Remember your goal is persuading consumers. Helping real people should be the star.

Lesson 59

Lesson Fundraising Digital Test 59

NonProfit Hub

DECEMBER 5, 2014

Nonprofits have a habit of dropping the ball on their call-to-action landing pages. Include an eye-catching image, interesting headline, details on how this particular form of involvement helps and then the form. Most nonprofit websites I’ve visited (and I’m talking 80-90%) simply included their logo and then a generic form.

Causes 52

Causes People Slides Online 52

The Science Behind Engaging your Supporters

SEPTEMBER 14, 2018

As you start to think about how your organization will tell your story this season we enlisted the advice of Vanessa Chase Lockshin, the creator of The Storytelling Nonprofit , to show us how we can stretch our storytelling muscles and get ready for year end! Your landing page copy and images need to be consistent with your ask.

Storytelling 46

Storytelling Fundraising Calendar Headline 46

Care2

JUNE 25, 2009

To use it, you create a webpage and variations of that page that you'd like to test (for example, you might want to test if people respond better to a picture of a polar bear or a happy child on your donation page). I first heard about Google Optimizer from an Obama Campaign veteran and have become a big fan.

Websites 38

Websites Headline Strategy Test 38

NonProfit Hub

JANUARY 9, 2015

5 Social Media Trends That Could Impact Nonprofits In 2015”. “20 Don’t get me wrong, it’s important for your organization to pay attention to some trends—hell, we even published two of those headlines above (not the puppy one). But what if your NPO isn’t ready to tackle the nonprofit trends of 2015? So that’s it.

Trend 28

Trend Benefit NPO Nonprofit 28

See3

OCTOBER 3, 2014

As we often tell our video clients, nonprofits are ultimately competing against cat videos for their audience’s attention. This means that nonprofit videos need to be entertaining – not just informative. Upworthy headlines are a good source of inspiration.) Take advantage of the nonprofit annotations on YouTube.

YouTube 40

YouTube Free Headline Search 40

Connection Cafe

MAY 28, 2013

Get ready to hear some great insights from an experienced marketing pro that has a passion for serving the nonprofit community and Blackbaud customers. There’s no magic answer to the ideal calibration of layout, copy, images, fields, offer and headline that drive the highest possible levels of donor acquisition. Is it WORN?

Donation 53

Donation Online Donor Blackbaud 53

Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. Purpose of your nonprofit email newsletter Your email newsletter has a specific purpose. The right nonprofit email newsletter format. Random doesn’t cut it. Neither does boring. It’s meant to.

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Newsletter email Create Template 124

Pamela Grow

DECEMBER 14, 2023

With the all-important year-end giving season here, nonprofit professionals like you are busy developing the right messaging that will drive donations. Compare the following nonprofit year-end fundraising appeals: Our year-end fundraising campaign is right around the corner. What key ingredient is missing in the first example?

Tips 59

Tips Storytelling Images Camera 59

Tech Soup

APRIL 1, 2015

Voices are constantly peppering you with how to simplify your donation form, employ stronger calls to action, and use headlines that even a 15-year-old playing a video game wouldn't be able to ignore. But what about all the other ways visitors can engage with your nonprofit online? Mention your nonprofit. Website Actions.

Build 36

Build Online Donor Newsletter 36

Connection Cafe

DECEMBER 1, 2017

When visitors reach your landing page there are certain things they must see in order to be prompted to give you their email address: The headline on your landing page should match the ad or post it’s linked to, otherwise people will be confused as to why they’ve reached that page in the first place. Keep them short. Give me the details.

email 29

email Build Guide Social Media 29

Connection Cafe

JUNE 22, 2015

In the old days, the “Body” would be where you’d create your Web Page by inserting all of your text, images, headlines, etc. See examples below of the content “blob” versus content “chunks”: Example of having all of your content in one “blob” in the Body field.

Model 20

Model Content Minneapolis Structure 20

Nonprofit Tech for Good

NOVEMBER 7, 2020

Now more than ever, nonprofits need to share stories of how they’re making the world better. A number of nonprofits are already doing an incredible job of this—and you can easily follow their lead. WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes.

Channel 253

Channel Sierra Leone Story Digital 253

Classy

APRIL 5, 2021

Nonprofits host their annual time-based campaigns throughout the year, but they often miss out on three specific, year-round initiatives that can live on without an end date and continue to generate income. Use high-quality images or graphics to support your call to action. Enable domain-masking to match your website branding.

Campaign 64

Campaign Fundraising Strategy Headline 64

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2006

It will explain the problem that a widget may solve for a nonprofit blog, some examples of nonprofit blogs using them, and oh yeah, answer the age old question "What is a Widget?" What are a few good examples and how easy are they to install? For example, linking a poll to a post on the topic.

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Widget Screencast Wikipedia Headline 61

Get Fully Funded

JUNE 11, 2023

Writing and mailing a fundraising letter to your donors is a popular fundraising strategy for nonprofit organizations. Before you decide to spend money on a mailing, it’s best to make sure your nonprofit is READY to be successful in the mail. Are You READY to Send a Fundraising Letter? Your gift of $10.87 Your gift of $21.74

Fundraising 111

Fundraising Guide Mail Gift 111

Nonprofits Source

JANUARY 23, 2023

Among a sea of nonprofits, today’s organizations need to do everything they can to squeeze more out of their marketing budgets. Google recognizes the power of search engine marketing and shares free access to its paid marketing platform with eligible nonprofits. Without further ado, let’s dive in! What Are Google Ad Grants?

Grant 52

Grant Google Guide Headline 52

Greater Giving

NOVEMBER 9, 2023

They can’t find any impact measurement statistics for your nonprofit , and the images featured on your homepage are awkwardly sized and don’t readily communicate how your organization is making a difference. As a result, they navigate away to find another nonprofit to donate to.

Strategy 59

Strategy Nonprofit Guidelines Websites 59

Classy

AUGUST 23, 2021

Step 1: Upload a custom image to use as your headline. . Use a headline image on your landing page instead of a simple text headline to add visual appeal and give you more control over how your page looks. You can see a great example of this with Second Harvest of Silicon Valley’s crowdfunding campaign. .

National 71

National Raise Headline Social Media 71