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How to Convert Peer-to-Peer Event Participants into Monthly Donors

sgEngage

If your nonprofit organization hosts a peer-to-peer event with thousands of happy participants and supporters, but you don’t have a plan to convert those bikers, gamers, walkers, golfers, dancers, scavenger hunters, or pub crawlers into monthly donors, you’re missing out on the point of putting on an awesome P2P event.

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Guide to Nonprofit Event Fundraising Marketing

OneCause

As those in the nonprofit world realize, few things are as effective—or as time consuming—as fundraising events. These events bring in big time donations, and can have a huge impact on furthering the organization’s cause. If not, the organization risks not only losing the investment in the event, but potential donations.

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Event Management Software for Nonprofits: Top Tools for 2024

Qgiv

When you start planning your fundraising events, you want to make registration and management as easy as possible for both you and your donors. With the right event management software for nonprofits, you can run your fundraising events more efficiently, helping you raise more money for your cause.

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How nonprofits can engage in policy advocacy now 

Candid

As a 2023 Independent Sector study noted, only 31% of nonprofits surveyed in 2022 reported engaging in advocacy or lobbying or both in the last five years, and only 25% reported ever lobbying, down from 74% in 2000. Providing expert testimony on a bill or inviting local officials to community events can also help advance policy advocacy.

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6 Strategies to Boost Donation Revenue for Your Nonprofit

Get Fully Funded

Before events, review your list of RSVPs (especially major donor prospects) who will attend so that you can plan to talk with them. Leverage A/B testing. In this context, A/B testing is the process of testing different gift suggestions to see which options yield the highest donation amounts. Choosing images strategically.

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Video Marketing on Social Media: Best Practices & Inspiration for Nonprofits

Nonprofit Tech for Good

Every year, Animoto surveys over 1,000 consumers to understand how evolving trends on social media are impacting purchase decisions. To see the effect format can have on your video, check out the results of an A/B test run by The Jane Goodall Institute. And respond quickly to relevant events going on in the world.

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Multichannel Marketing for Live Auctions: Strategy Playbook

Nonprofits Source

But, like with any event, auctions need effective promotion to succeed. Let’s take a look at a multichannel marketing framework you can use to promote your next live auction (and adapt for all kinds of future events). Start by outlining some essentials for your event that will shape how you market it. These include: Its context.