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Maximizing your event marketing ROI: 4 Fundamental Strategies

Greater Giving

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

ROI 81
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Which Event Formats Work Best?

Greater Giving

Examples include webinars, live-streamed sessions, online conferences, and virtual trade shows. Budget constraints: In-person events tend to require a large budget; however, sponsors and exhibitors can help offset the cost. Plus, they may not be as convenient for potential attendees who don’t live in your local area or lead busy lives.

Work 98
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Which Fundraising Events Bring in the Most Money for Small Nonprofits?

Get Fully Funded

Some fundraising events are huge, drawing attendees and sponsors like moths to a flame. Evaluating Ideas for Fundraising Events When you’re evaluating a potential fundraising event, don’t just look at the potential revenue. They don’t establish any future relationships or revenue streams. Attracts corporate sponsors.

Money 130
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Mastering Next Year’s Budget With Revenue Projections and Donor Attrition Analysis

Neon CRM

The more accurate and insightful that executive directors and finance teams can be when predicting revenue, cost, and ROI, the better equipped their organization will be to sustain and grow its mission. This is especially true when it comes to budget projections that will help inform the strategy of your organization in the coming year.

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Cast Video with Strategy to Create Stellar Communications 

.orgSource

Wyzowl) 88% of video marketers are satisfied with the ROI of their video marketing. You can produce influencer segments, learning snippets, testimonials, interviews, behind-the-scenes footage, or live streaming. Live streaming paired with influencer content can be an especially effective promotional vehicle for associations.

Video 221
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10 Mistakes Your Nonprofit Is Making On Social Media

Achieve

When evaluating how much effort you can realistically put into social media, you may discover that you need to scale back on how many channels you utilize. Once you’ve taken stock of all of your organizations social channels, evaluating your messaging strategy is a great next step. Accept donations while Live Streaming. .

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My Goals For 2009

Beth's Blog: How Nonprofits Can Use Social Media

Return on Investment, Return on Reflection: I will integrate my work on social media ROI with general nonprofit technology ROI More about this theme is below because it will be a major focus area for me this year. Return on Reflection: This inquiry won't be all number crunching because you really miss the value of a ROI analysis.

Goal 50