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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

If you have a much lower conversion rate, we recommend evaluating the page you are sending users to. The same practice goes when determining how successful each location is. This could mean changing your ad copy or pausing a keyword. According to Wordstream, the average conversion rate for the advocacy industry is 1.96%.

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Five practices for professional growth within your organization 

Candid

Next time youre tempted to troll jobs on LinkedIn, you might pause to consider these five practices for internal professional growth. Photo credit: Martin-Dm via Getty Images The post Five practices for professional growth within your organization appeared first on Candid insights. Share them in the comments below.

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Creating a Nonprofit Digital Strategy with ChatGPT: A Practical Guide

Nonprofit Tech for Good

Explore how the strategic integration of SWOT analysis, audience mapping, SMART communication targets, channel identification, content strategy, execution and evaluation, and high-level communications planning can shape a successful digital transformation. ChatGPT can help in generating actionable steps for execution.

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Asking better questions to create more equitable outcomes 

Candid

How do we know whether we’re asking the “right” questions, in the “right” way, when designing and evaluating programs? These questions can help design research and evaluations that are more inclusive when determining what is studied, how it is studied, and how the findings are used within nonprofit organizations and beyond.

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Creating Your 2025 Roadmap to Excellence 

.orgSource

At.orgSource, we specialize in helping associations turn vision into action by creating practical, future-ready roadmaps that empower organizations to thrive. Steps to Assess Current Capabilities: Evaluate Digital Readiness: Review your digital tools, infrastructure, and staff skills to identify areas for improvement.

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Building Blocks of Excellence: Strategy, Culture, and Technology  

.orgSource

Measure Success with Clarity: Define key performance indicators (KPIs) to evaluate progress and adjust as needed. Practical steps to strengthen your technology framework: Start with Strategic Alignment: Identify and implement tools that solve immediate challenges while supporting long-term goals.

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Fundraising Isn’t Transactional — 3 Case Studies That Solidify the Importance of Strategy and Relationships

NonProfit PRO

While we have many superstars in the nonprofit arena, too many professionals don’t understand the art, science and nuances of nonprofit leadership — boards, strategic planning, program evaluation and fundraising — and too many others aren’t willing to insist on proven best practices.