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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

If you have a much lower conversion rate, we recommend evaluating the page you are sending users to. The same practice goes when determining how successful each location is. This could mean changing your ad copy or pausing a keyword. According to Wordstream, the average conversion rate for the advocacy industry is 1.96%.

Google 252
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Creating a Nonprofit Digital Strategy with ChatGPT: A Practical Guide

Nonprofit Tech for Good

Explore how the strategic integration of SWOT analysis, audience mapping, SMART communication targets, channel identification, content strategy, execution and evaluation, and high-level communications planning can shape a successful digital transformation. ChatGPT can help in generating actionable steps for execution.

Digital 289
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Fundraising Isn’t Transactional — 3 Case Studies That Solidify the Importance of Strategy and Relationships

NonProfit PRO

While we have many superstars in the nonprofit arena, too many professionals don’t understand the art, science and nuances of nonprofit leadership — boards, strategic planning, program evaluation and fundraising — and too many others aren’t willing to insist on proven best practices.

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7 Tips for Building a Strong Board of Governance

NonProfit PRO

To evaluate whether adjustments need to be made, nonprofits should first consider these seven best practices and tips for building a strong board of governance. Now could mark the perfect time for a little spring cleaning for nonprofit organizations — specifically sprucing up an organization’s board of governance.

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Recruiting Fundraising Talent in Today’s Job Market

NonProfit PRO

Organizations need to target passive candidates, create a talent pool, look at culture fits for potential hires, and evaluate recruitment costs and recruitment practices. Hiring must be done in a creative fashion.

Job 245
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How Water.org Adapted Their Social Media Content Strategy in Response to COVID-19

Nonprofit Tech for Good

The current social media environment has caused non-profit marketers to re-evaluate their content aware of the acute conversations being had on every channel, at a global level. Posting without a mindfulness of the trending topics and conversations can cause organizations to appear insensitive and tone-deaf.

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For Positive Outcomes, Hold a Mirror Up to Board Performance

.orgSource

Even with a friendly name like “feedback, check-in, or coaching,” a performance evaluation can be uncomfortable, or possibly downright scary. That’s probably why more organizations don’t have a process for evaluating the board of directors, or if they do, that assessment is not continuous. I’ll get on my Association 4.0