A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign
Nonprofit Tech for Good
SEPTEMBER 17, 2023
If you have a much lower conversion rate, we recommend evaluating the page you are sending users to. The same practice goes when determining how successful each location is. This could mean changing your ad copy or pausing a keyword. According to Wordstream, the average conversion rate for the advocacy industry is 1.96%.
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