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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

If two people donate to your nonprofit on that keyword, the cost per conversion is $25. 5) Rate (Conversion Rate): This metric shows you the rate at which people convert on your page after they click on your ad. If you have a much lower conversion rate, we recommend evaluating the page you are sending users to.

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6 Strategies to Involve Young People in Your Nonprofit

Nonprofit Tech for Good

Most nonprofits would love to have more young people join their cause as volunteers or donors. We understand nonprofits face numerous challenges, and focusing on young people may seem like a task for tomorrow or next week. Common language—how you might speak over dinner or coffee with friends—relates to more people and is more human.

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6 Innovative QR Code Strategies for Nonprofits

Nonprofit Tech for Good

They can help you raise money, gather volunteers, inspire your donors, better understand your supporters, and connect with people who may not have heard of your organization. Volunteer Recruitment: A QR code displayed on banners at a maker’s market or fundraising event can simplify sign-up for interested people.

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Asking better questions to create more equitable outcomes 

Candid

How do we know whether we’re asking the “right” questions, in the “right” way, when designing and evaluating programs? These questions can help design research and evaluations that are more inclusive when determining what is studied, how it is studied, and how the findings are used within nonprofit organizations and beyond.

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5 Tips Development Directors Should Use for Success

NonProfit PRO

Between the Great Resignation and many people reconsidering their career goals, your team members may be re-evaluating their commitment to your workplace. You can solidify priorities today to set you and your team up for a successful 2023, and, importantly, retain your best people.

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How Water.org Adapted Their Social Media Content Strategy in Response to COVID-19

Nonprofit Tech for Good

The current social media environment has caused non-profit marketers to re-evaluate their content aware of the acute conversations being had on every channel, at a global level. Water.org helps people get access to safe water and sanitation through affordable financing, such as small loans. Watch Video.

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An Evolution of Evaluation in Grantmaking With a Participatory Lens

sgEngage

Power Imbalance in Traditional Evaluation As grantmakers, we tend to monitor and evaluate our strategies and programs using metrics that we deem important. On its face, evaluation seems like a neutral activity, designed to help us understand what’s happened, and to change course where needed. Who decides what is measured?