20 Best Practices to Optimize Your Nonprofit Donation Page
Bloomerang
JULY 6, 2022
Take a look at a real-world example of this on the Nashville Food Project’s online donation form. For instance, you might run an experiment by setting two different suggested giving ranges and evaluating which range leads to a higher donation total. Businesses usually match at a 1:1 ratio, but some match at a 2:1 or even 3:1 basis.
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